10 Twitter Tips – How to Get Asked to the Dance

I have held a number of marketing leadership roles during my career and I am very comfortable with new technology. I have launched first mover products, started new business models and created totally new market segments within the technology industry. My point is I usually get things rather quickly, but I got to confess to you Twitter actually threw me for a loop for a while.

If you are starting to tweet, stick with it. It takes a little time to understand its purpose and value. From a business perspective, the benefits are not as obvious as Search Engine Marketing, using Facebook or blogging like I am doing now. Micro blogging on Twitter really is its own unique animal. Similar to advice I have provided before regarding Social Media, to get the hang of it you really need to just jump in and start doing it.

Twitter Etiquette: As with all the Social Media venues, there is a protocol and a set of etiquette you will want to be aware of and follow. The faster you pick these up the quicker you will grow a loyal following. It doesn’t matter what drum beat you march to, there is a group, a community and a Twitter feed for you. Don’t wait to get asked to the dance, just start dancing. It can become rather addicting and very rewarding when you start to see the benefits. Here are 10 tips I have learned that should be helpful in getting you started.

  1. Ask topical questions: People on Twitter like to get engaged in back and forth conversations. Questions are a good thought starters and a great way to get a dialog going. It’s an easy way to get started and to test the water when you first start tweeting.
  2. Post useful facts, tips and content: In addition to the short conversations, most people are on Twitter to find out information. It’s the whole “give to get” thing. Make sure you are giving value to the community and the people who are following you. Unless you are a famous person, you should focus on posting interesting facts, helpful tips and valuable free content.
  3. Say thank you: It is common Twitter etiquette to say thank you when someone decides to follow you, adds you to a list or retweets one of your tweets. Do it frequently.
  4. Acknowledge others: Retweeting other people’s tweets is a form of acknowledgment. You should also acknowledge the other person by adding a comment to your retweets, i.e., great tip, helpful info, thanks for sharing, etc.
  5. Ask for Twitter help: Tell people what you are looking for or what you are interested in. It’s also OK to ask for help on how to best use Twitter and leverage the tools that area available. People on Twitter want to engage with you and they like to help.
  6. Introduce yourself: When you gain followers send them a personal note and introduce yourself. Tell them something about yourself so they can connect with you. You can do this in a direct message or some people do it in the public Twitter feed.
  7. Answer other people’s questions: Respond to other people’s questions that ask. Try to always add value by giving a thoughtful answer and maybe even give them a helpful link on the topic they have tweeted about. Be honest, real and show your personality.
  8. Inform people when you add them to your Twitter list: Give your friends a shout-out to let them know when you add them to your Twitter lists. Another way to acknowledge them and to give them recognition.
  9. When you get added to a list say thank you: When you get added to a list usually that means you share the same interests with them. Say thank you and tell them something about yourself. Make the connection and keep the conversation going.
  10. Attend Twitter events: People following live events can be identified by the hashtag. If you decide to jump in on an event first introduce yourself. Follow up with a direct message to those you had similar interests with and that you valued their contributions.

Twitter for Business: Twitter like other forms of Social Media is all about giving to the community or in this case the crowd that follows you. Before you get accepted you need to first give value. If you are seen as only there to sell something (self interest), people will not respond to you. You should use it to showcase your thought leadership and to create brand differentiation by providing unique and valuable content. Customers want to buy from people they like and respect. Once they have an affinity for your expertise they will reward you. It’s OK to open up and show your personality. Social Media is based on trust and making connections that provide a mutual benefit. Like-minded people will follow you.

Given my background in technology, it is hard to acknowledge, as I bite my lip, that I was dumb founded at first with Twitter. Its value to business is not obvious. However, after several months of use and some trial and error I’ve got to tell you that it really is an amazing form of communications and it should be included as part of your Social Media playbook. Once you take the right steps you’ll get the swing of things and find your rhythm. Twitter is not difficult. No matter if you are a Boomer, Gen Xer, Gen Yer or part of the Lost Generation, if you understand some of the basic protocols, etiquette and ways to engage the crowd, you will soon find value in Twitter.

How to Promote Your Business Using Social Media Tools

Business promotion can be done in a very quick manner through social media tools. Presently, it is the fastest way to reach customers as most people are regular internet users. Social media tools are not as expensive and cumbersome as the traditional marketing methods. Before hiring a social media company, you need to establish your marketing requirements. There are numerous social-media options and a prestigious company dealing with this would advise you to use a proper combination so that the maximum number of people can know about your services. For instance, you can get a streaming video uploaded on a commonly visited website or post a link on a social communication platform. In addition to that, you can post a video link on your company website instead of promoting the video directly.

It is very important hire a marketing company because you cannot market your products online on your own. Such companies are aware of the tips and tweaks which can increase the online visitors of your websites and the customers of your services. Hence, getting professional help can make lot of difference.

You should select the social-media tools according to the nature of your products and services. For instance, if your company deals in electronic gadgets and you need to promote a new portable hard drive through social network media, you need to upload a video on one of the streaming websites. In this way, your users would be able to understand the functionality of this gadget. It is hard to understand how an electronic appliance works by reading text. Hence, using a video for promotional purposes would be an impressive practice which has a lot of positive impact on any campaign.

On the other hand, if you are providing educational services, creating a video for marketing purposes would not help a lot. Instead, a social-media company would advise you to upload information regarding your services on a social community website and post the related links along with it. Thus, the social-media options vary from one business to the other. As an entrepreneur, you need to analyze the promotional requirements of your business and take steps accordingly. Social-media is much faster as compared to all the other marketing methods. Along with that it is one of the interesting options as well. Most people are regular users of social community platforms as it is one of the best ways to get in touch with known people.

Instagram Marketing Tips for Your Business

Millions of people globally are now using Instagram. Instagram has made it easier to take pictures and share them with friends and many people enjoy doing this. Apart from networking, you can use Instagram in a more efficient way for marketing. Instagram is a great promotional tool you can use to promote your business online.

Tell the story using photos and videos

Photos are worth a thousand words and Instagram is all about pictures. If you are into Instagram for marketing purposes, then you ought to understand that random photos do not work. You need to post pictures of your product constantly. Posting pictures of your products is one of the best ways of increasing your brand awareness and boost sales of your products. The pictures do not necessarily need to be very professional. The key thing is having the pictures highlight the main features and functions of the goods you are promoting. The pictures should appeal vast audience on Instagram.

Videos too are important in Instagram marketing. You can create and share a video with your employees to promote the product at hand. You can also opt to do a live product review video and share it on Instagram. Pictures and videos are more appealing to many people than text files. Media files stand higher chances of going viral as people share them. They are also more memorable than text files. Create photos and videos that show your brand story and values. So images and videos are important if you want to improve your brand and sales.

Use quality media

To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at best angles. Edit your photos for better results. Nowadays mobile phones are equipped with photo editing tools for this purpose. Instagram too has several photo editing tools. Apply this tools for your Instagram marketing purpose.

Connect with our followers

Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.

Use hashtags

Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags. Hashtags allow users to make your contents searchable and are important if you want to increase your followers. Has tags like media can create a viral effect which is beneficial to your business. You can also take advantage of trending hashtags especially if the hashtags are related to your product. This is important because Instagram users can use hashtags to search for posts.

Use branded hashtag

You should include your business name in you hashtags. Use unique hashtags for a particular promotional campaign you run. Not only does this promote your campaign, but it also provides a unique hashtag for your clients to connect and share with other participants.

Have a friendly attitude to everyone

While carrying out your Instagram marketing, you need to understand that Instagram is a community composed of people with varied ideas, emotions, and background. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.

Be active

Post at least once daily to keep things up to date and ensure your followers updated with the current happenings. You can experiment posting at varying times of the day to see which time your posts do best.

Consistency

Consistency is crucial in Instagram marketing. Be consistent in your postings and develop a theme that is prominent in your posts. Let your followers know what to expect from you.

Link your Instagram and Facebook accounts

Connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page. This allows you to share your Instagram posts to your Facebook followers if you have a fan page.

You can network with friends and the world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can improve your brand’s visibility, increase sales, and consequently revenues. Consider the above mentioned Instagram marketing tips to achieve success.

Online Reputation Management Tips For Small Businesses

Almost every business irrespective of its location has an issue with a customer. This situation should be dealt quickly and amicably. Otherwise, it may end up with the customer posting in a public forum. The agitated customer may feel that they need to issue a warning to people about your business. News can travel faster now in this age of the internet. Negative words can have an adverse impact on your business. However, if you have prepared to handle online criticism of your company, then you may be able to tackle effectively and minimize the financial impact. Let us discuss some tips for your online reputation management.

Create a presence on media sites

Your company should be present on some social media platforms. However, if you are in a highly competitive market, you may need to be active on some other social media sites as well. There are numerous such sites available and some of them specific to your business. For many high-tech companies, integration with LinkedIn may be helpful.

Strengthen your influence on social media accounts

You need to increase your influence on the various social media accounts. Just having a Facebook, Twitter and Google+ account is not sufficient. Building your audience for them is important too. You can make your social media accounts to interact with your customers. If someone starts to post negative things about your business, then these accounts should be strong enough to outrank these negative postings.

Consider your brands

You may require building social profiles for your product names and brands. Develop contents to rank for those names. Maybe to reserve each brand name, you may need to develop web pages, websites and social media profiles.

Protect individuals associated with the company

A solid reputation management strategy is essential for the founders, owners, and executives who are distinctive. Very often, customers search by names for doctors, dentists, lawyers, so it is necessary to protect these individuals associated with the business.

Implement authorship

You can implement authorship as a marketing strategy. This is helpful for businesses where owners are closely related to the identity of the business. The author tag is associated with individuals and not a business page.

Blog

Blogging not only helps in improving site’s rankings on good keywords, but for reputation purposes, it ranks for your name, and you can respond to any assertions made about your organization.

Do not be inflexible

When you are responding to negative reviews, you may want to give your process a serious thought. It is worth investigating whether there may be some weaknesses that need to be addressed. Especially if you have been receiving negative feedback frequently about a particular thing, then you should come up with a solution without going into any conflict with the customers.

Conclusion

Investing in proactive online reputation management services is a good decision by small businesses in the long run, especially if such a crisis crops up. If you do not have time to handle this or you do not how to tackle this, have someone handle it for you.