Pinterest Business Tips: 8 Easy Steps to Dominating Your Niche on Pinterest

Pinterest for Business?

You’re about get some great Pinterest Business Tips. More than that, you’re about to learn of some unique qualities of Pinterest. These qualities have created an amazing environment which supports and strengthens small businesses. They’ve made Pinterest the fastest growing global social network to date. How can a group of image collections help your business? You’re about to understand how this works. If you truly grasp the power available to you, you’ll want to gain a foothold in your niche… by using Pinterest and these 8 steps to begin!

Why Pinterest?

This is a fair question. It’s one that needs to be asked in order to grasp a full appreciation of Pinterest. A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. Ever heard the term “eye candy?” Pinterest tempts us with eye candy. Beautiful visuals of a life we want. Pictures of glamorous, clever, humorous, or simple products or services to improve our life grabs us and sucks us in. The proof is in the stats.

The traffic flow from social media sites to online store fronts has changed just over the last year. In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. Care to take a guess at the average spending amounts from Pinterest users? It was $180!!

Prior to last year, Facebook was thought to be “the” site to promote your business. However, from 09/2011 until 02/2012, Pinterest number of unique users grew by 866%. People are attracted to more visual websites, like a moth to a flame. The more we understand about the way humans process information and how it effects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for “killing time” a bit more seriously.

What does a typical US Pinterest user look like? About 86% are women. That’s enough to make entrepreneurs’ pulses race. The one’s who get REALLY excited already know women have input to how 85% of American dollars are spent. Also, somewhere between 70-75% of users have a college education. Generally, the greater one’s education, the more stable the income, and higher amount of discretionary income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state. There. Most users of this site fit this woman. Now what?

Here’s what you’ve been waiting to hear: 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

Obviously, “she” takes her pinning seriously. She doesn’t just like what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful pics of women wearing clothes and places them on their Pinterest Board. It strikes a cord with a viewer. She likes what she sees. She pins it. She moves over to The Gap website. She buys. Take a look at The Gap’s Pinterest page and see how traffic is being driven toward HUGE profits.

Pinterest Business Tips: 8 Easy Steps to Dominating Your Niche on Pinterest

1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will make people salivate. Pinterest has a way for businesses to even include the product price for the item pinned. It’s not difficult to begin setting up your site.

2.) PLAN your layout. Your pages are called Boards. On each board are the pins/visuals. Think about how to organize your business on these boards. There’s not much more frustrating than disorganization in a store, or a virtual storefront!

3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement. (This takes away all reason for your boards being disorganized!)

4.) Share pins on Facebook and Twitter. Leverage your entire social network!

5.) Optimize your Pinterest site with SEO as you are able.

6.) Add a “pin it” button to your website.

7.) Use high quality pins. Do your research on photos which are more appealing. Wearable product sell better when displayed on a person rather than just on a surface. Use smiling models. Often, generic photos which don’t include a face, however, allows the “buyer” to see herself with the product. Books have been written and updated on the psychology of sales. It’s a worthy investment of time to research this.

8.) Use visual calls to action. If you’re selling swimming pools, pin images of not only the installation process, but families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family bonding, and a social outlet that includes friends. Don’t overlook the imagery that sells.

You’re a Service Provider Rather Than Product Provider?

You’re wondering, “How do I use Pinterest to sell a service?” Well, it works about the same way. This is the best Pinterest Business Tip to remember: It’s all about driving traffic. Where? Back to “home base.”

Here’s a couple examples. Let’s take a look at the Pinterest page of Denver’s Rocky Mountain Vitality Massage. Massage is one of those things many enjoy but are also particular about. This is a thoughtful, simple Pinterest board. This Pinterest board was also chosen because every business has challenges to overcome. The legitimate spa and massage industry is no different. Through the proper use of visuals, these challenges can instead become advantages.

Here’s the good about their page: It allows potential customers know what to expect. They demonstrate the storefront from the outside and the inside. It shows a clean place. The visuals supply a relaxing feeling.

As a business tool, though, they could do so much more. In fact, they are missing out on a bit of traffic. There’s not a limit on the pins. Keeping it simple is a good strategy but, just a few more photos of the rooms would have brought reassurance to viewers. Some simple staging techniques to highlight the environment would have gone a long way. Showing a customer draped or semi-clothed while relaxing, awaiting a massage might have attracted more customers. It would draw people in who have varying comfort levels. Also, using a Pinterest Infographic sharing all the services they provide would have been helpful.

Traffic Generator: They might have even pinned a promotion or coupon to generate traffic. It might have been created to drive the traffic of their friends and friends’ friends. For example, you can ask 6 friends do two things for you and your business: “1.) As your friends to “follow” you on Pinterest, 2.) then ask them to go to your webpage to get your monthly newsletter. When your friends do both of these steps, then you’ll get a 1/2 off coupon for …X!” You get the idea.

Finally, this Pinterest page is not optimized so Pinterest- AND Google-users can find their visuals. As a suggestion, at the very least, including a URL on each of your posts to encourage traffic back to your website.

Another example of a service: Pinterest Board. Keywords should be included on the board and on each pin. How else will a board or pins be found? Think about the words people will use to find you and include them in your pins. Include URL links in all of your pins. Have about 200 characters of text with each pin. That typically gains the most numbers of repins. Finally, T-A-L-L images are more likely to be repinned. That’s about it.

There is so much to learn. It can be overwhelming. Is it worth wading through this social media site to find a way to use it? ABSOLUTELY! Remember, start small, with just one Board and a few pins. Soon, you’ll wonder how your business survived without Pinterest!

A website like alwayscomfy will provide you with the highest quality in the industry.

How Social Media Can Help Your Business Grow

Social networking has become a huge part of people’s lives in the last 5 years with Facebook and Twitter in the forefront. People now use social networking sites to communicate, discover and get their news. If your business isn’t using social networking sites like Twitter and Facebook then you are losing hundreds if not thousands of potential customers.

One of the best forms of advertising is word of mouth, Twitter and Facebook utilize this. How do you choose where to take your business, by price, location or maybe by recommendations? Many of us will take recommendations from our friends and family, the people we trust. If you friend or family member has had a good customer experience with a business then he/she is likely to mention it to their friends and family, and considering many people communicate online and through social media you can’t afford not to be involved with Twitter or Facebook.

So through word of mouth over social networking sites you can quickly build up a happy client list. Let me give you an example of what I mean, If I want to eat at a new restaurant I will check for reviews online, like many people would by typing the restaurant into Google, if the reviews are mainly positive that’s great, but what I’m really looking for is a Twitter or Facebook page, it means that customers enjoyed the restaurant so much they took the time to go to Twitter or Facebook and follow or “Like” them.

Having a Facebook or Twitter account also means that you can stay in constant communication with all your clients, both current and potential, you can send out messages and emails with all your latest deals and promotions completely free. This form of advertising is fantastic because you are penetrating a specific demographic, if you send out flyers or put an ad in your local paper all you are doing is “scattergun advertising” (randomly advertising) meaning you are advertising to all demographics, but through social media you can advertise to people who you know are interested in your business because they have visited before.

People have hundreds of friends online so when they “Like” or follow your business some of their friends will be notified, so from that one person you can grab several of their online friends, and all this for doing absolutely nothing, that is the power of the internet, it never sleeps so your business will be advertising 24/7.

Local Search Engine Optimization Tips

Search engine marketing needs a new local search engine optimization feature to enlist better Google, Yahoo and Bing results. Search marketing optimization services have changed priority with Google’s places local search optimization causing many former page one websites to drop. This local marketing opportunity means that search marketing can be achieved by using better effective local search engine optimization allowing for lesser ranking websites to be seen on many page results. Google local places search engine marketing takes priority of websites using local optimization and address optimization. The if your business is closer to the pointer of Google maps it could mean higher ranking for your website. Social media marketing, directory, review results. A sample of local search indexing, local social media sites is below.

  1. Yelp
  2. CitySearch
  3. InsiderPages
  4. YahooLocal
  5. DealerRater
  6. JudysBook
  7. TripAdvisor
  8. Edmunds
  9. Zagats.com
  10. OpenTable

Also

  1. UrbanSpoon
  2. DemandForce
  3. Kudzu
  4. Yellowbot
  5. CityVoter
  6. DexKnows
  7. SuperPages
  8. MenuPages
  9. LilaGuide
  10. Vitals.com

Search engine marketing is based on link structure or link popularity with links coming from outside sources. Local search engine marketing now relies more on local social media links to rank websites and local social media. Social media marketing can utilize local marketing with Facebook places, Google places, Google maps and local tweets from twitter. What is the best SEO strategy? Search engine optimization and on page keywords was the former strategy and until very lately backlinks were the main focus of search engine optimization services, now a website say for “cosmetic surgeon marketing company” or “Attorney SEO company” can achieve page one results with a small amount of backlinks. Google places look at local websites yelp, yahoo local, and local listings, Google maps and local social media marketing websites as a major link to local business. Plastic surgery, lawyers, attorneys, law firms, are all viable local based business services which will benefit from local SEO.

Local search engine optimization is still best to keep a website optimized for keywords beyond local search marketing needs. SEO services will offer local listings as part of their services but many only provide the most obvious map, yahoo optimization. Social media marketing along with local search optimization has reached a point of equaling of trouncing many SEO strategies. Search engine marketing or SEM is also a candidate for local search engine marketing strategy. Search engine marketing can culminate in lead generation for professional services say attorney or doctor, plastic surgeon. These services require Local SEO to land the potential client to the website and then proceed to actually sell the services. How is this done? Client lead to client sell is a symbiotic strategy involving the services knowledge, reliability and pricing structure to lure the client to the best services possible.

If your services provides the best possible scenario for the client, sales happen. What can be a simple internet search from a potential client seeking say ” best SEO company ” and finding them on Google maps and then looking at the SEO firms reviews on yelp or a video tutorial on YouTube means the clients last stop may be the actual website yet they are already keenly interested in the vortex of experience, results and price of SEO. Local search SEO is probably the most cost effective local optimization. Competing with huge budget SEO was a severe challenge only a few months ago. Also outsourcing SEO has changed in as much as search engines can see local IP addresses and what is obviously a non American or U.S. IP address. What does this mean to SEO? It means SEO services from abroad cannot utilize local search marketing as before, it also means the social media used by outsourced SEO cannot mitigate to local indexing like a US. based IP can.

SEO in many larger cities can be adapted to local search optimization along with social media marketing, video marketing, multimedia enhancement to not only rank pages higher but to generate real client conversion and sales on the internet. Search optimization companies who do not supply video production, local search optimization and social media marketing services are at risk of leaving their clients out in the cold in terms of local leads and brand awareness. Video marketing Facebook marketing and twitter real time updates all contribute to creating user trust and awareness. Video production and informational marketing strategies sets the tone for creating authority in your field. Clients want to know who they are dealing with in important matters of legal and medical services. Video can bring real trust and brand awareness right to the clients choice of “keep watching” or ” move on” in a way this is like giving a consultation without the hassle.

If a potential client see’s your face, likes what they hear the next contact will be a strong one. If a potential customer has decided they simply do not like your face or demeanor it would be a waste of your time to consult anyway. SEO services are abound all over the internet for the search ” best SEO company” however taking into account practicality, face to face client trust and testimonials along with price structuring for almost any services we are the best choice for local search marketing, local optimization, social media marketing and SEO

3 Tips to Choose the Best SEO Agency for Your Business

Search Engine Optimization (SEO) basically helps your brand to appear higher on search engines and it improves your online presence. If you are an entrepreneur and are looking forward to hire the services of an affordable SEO agency, you’re on the right track. This is because SEO is very important for the online growth and success of your business. You may get confused by the sheer number of agencies offering a wide range of SEO services, but you need to be vigilant in choosing the right agency for your business. So, how do you select the right service provider as per your needs?

Here are 3 key tips that you need to keep in mind while hiring an SEO agency:

  1. Dig in to their past online experience

You need to dig into the past of the potential SEO partner you are looking forward to hiring. This particular information is needed to help you understand their background and skills and most importantly, to figure out who will partner you in your journey of online growth. Any mistake in hiring the right agency can be disastrous for your brand’s reputation. It can lower your rankings and harm your domain reputation and Google’s trust. You must check their website, blogs, social media presence and client portfolio. Browse through their client list and visit their websites to understand the quality of work they are providing.

Also, it can be a good idea to hire an agency with prior industry experience. For instance, if you are into the e-commerce business, it is always better to hire someone who has worked for an online retailer previously.

  1. Variety of services being offered

SEO alone cannot do much for your business but when combined with content marketing, social media marketing, email marketing, mobile marketing and PPC marketing, it can help businesses reach the pinnacle of success online. If an agency is offering you all these services under one roof, climbing up the SEO ranking will not be an uphill task for your business any more. The benefits of this will manifest themselves in the form of uniformity of work, common goals and lower prices. It would also be easier for your management since you will have a single point of contact for all the services rather than having to deal with many people for different jobs.

  1. Reporting and transparency

The most essential characteristic of any good SEO agency is they should be transparent in their work. You should expect a detailed weekly or monthly report (whichever suits your business) from them. Most SEO agencies distribute regular, customized reports with details of the strategies they apply, their effects and the improvements brought about by them over time in key areas. Opt for an agency that uses Google’s best standards, practices and techniques, which would increase your brand presence organically. Make sure that the agency you are planning to hire does not use unethical means that may put your brand in trouble.

Once you have all the answers, it’ll be time to make a decision. Some of the key things to note are as follows:

  • Try to provide your SEO agency with as much information as possible about your website and marketing efforts to date. Refrain from hiding any information as that will make their work more difficult. For example, if in the past, you have bought any links or fake social media followers, let them know.
  • Patience is the key! Do not expect results from the first month itself; it may take at least 4-5 months (or more) to see some concrete SEO results.