7 Social Media Tips From Top Industry Experts

Tip #1: Host Live Facebook Events

To add great value and give your fans a different way of interacting with you, every now and then offer live chat sessions, teleseminars and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of crowdsourcing content for a book.

They used the webinar platform Linqto which enabled people to interact with them as the presenters used a webcam to take turns being on the floor. Participant interaction took place via chat.

If you don’t have that type of technical know how you can keep it simple by doing a simple Q&A session on the wall of your Facebook Page.

Tip #2: Be Willing to Help the Less Than Famous

The best way to build your personal brand is to involve other people in the process. Do your best to help others and give others credit for the awesome work they do. Though it may seem like a lot of work, in the long run it pays off. On top of that, as Erik Qualman says in his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, “It’s the right thing to do.”

Easy ways to help other people include tweeting their work and leaving great comments on their blogs.

Don’t just target your help toward top name people; they get a lot of love and attention. You’ll really stand out if you help out those who have great potential but are not yet well known.

Tip #3: Don’t Overemphasize Marketing

Remember, social media marketing is… social. Heading right into marketing without investing the proper amount of time in the social part of social media marketing is detrimental. There are certain expectations within social media, with one of the major expectations being community. “Very often these expectations do not include having marketing messages jammed down their throats,” writes Hollis Thomases in Twitter Marketing: An Hour a Day.

Tip #4: Find Out What Your Customers Want

Brian Solis, in Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web writes, “… my best advice to you is to go figure out what your opportunity is first.” He suggests using the tool Research.ly to learn more about your prospects.

Tip #5: Meet People Offline

It’s a natural tendency to go online for information and even for friendship and networking. While the Internet is a great place for these things, nothing replaces time spent face-to-face with other people.

Steve Garfield, writes in Get Seen: Online Video Secrets to Building Your Business about the importance of mingling with others in a setting where everyone is welcome.

Tip #6: Share the Knowledge of Experts With Your Readers

Find the experts in your industry and the offer to interview them about their newest product. Ask them a lot of questions that you know your audience will want to know the answers to. According to Michael Stelzner, the founder of Social Media Examiner, this is a great way to not only build a solid relationship with the expert, but to also provide content of tremendous value to your audience.

Tip #7: Be Controversial

Dean Hunt writes, “… here’s a strategy I created to ensure that your content WILL get noticed….In fact, people will do a double-take when they see your content title and will not be able to resist reading it. I call it the ‘negative slant.’ It’s very simple to do and works best with informational or how-to content.”

As an example he gives the title of a blog post he recently wrote, “How to Work Really Hard and Make No Money.” The negative spin on the title created shock value and contributed to it being a great success.

7 Social Media Tips For Your ECommerce Website

Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

1. Create Valuable Content to Share

So that you have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.

2. Start Strategic Groups for People Who May Want Your Products

On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. On the group, you can do live events showcasing the makeup, showing how to wear it and even having a shopping network such as sales.

3. Work With Influencers on Various Platforms

A really great way to use social media is to contract with influencers on platforms that your audience loves. An influencer is someone who has a following that includes your target audience. They may unbox your item, use it in their videos often, or do a review.

4. Brand Your Social Media Platforms Properly

It’s very important that you find your brand voice. Some companies that have done a really good job of developing a brand voice for their products include Penzey’s Spices, Dove, and Dominoes. You can check them out for yourself to get ideas.

5. Engage Your Audience Often

Social media is supposed to be first and foremost a social interaction. That’s why it’s called “social media”. So many businesses make the mistake of making it a one-way thing. But, you should seek a conversation with your audience so that they feel as if they know you and you feel as if you know them.

6. Follow Your Customers Too

Don’t make it all one way. Be sure to like, follow, and reciprocate with your audience depending upon the platform. If you make it only one way, it’s not very friendly and isn’t a good way to use social media platforms. On Facebook, make sure you create a business page and possibly a public persona account so that you can freely follow your customers as your public personal profile has limits.

7. Integrate Social Sharing on Your Website

Let others do some of the work for you. Make it easy for them to share products by adding social sharing to multiple platforms on your site. Ask them to share and give them incentives to share, and they will.

It’s important to select the right social media platforms where you know that your audience exists and wants to see your information. That way they’re interested, will engage with you, and will respond to the things that you post.

Top 5 Social Media Marketing Tips for Businesses

Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy.

However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a quick rundown of the top five ways through which you can make your strategy work.

Here are 5 things that businesses can implement to maximize the effectiveness of their social media campaigns:

  1. Plan Your Social Media Marketing Strategies

Many business owners think social media marketing basically means creating a new account and sharing a couple of updates. They apply the same theory on multiple social media channels and expect the same results. They think – “If you build it, they will come!” When they don’t get any foothold, they give up instantly thinking that social media doesn’t work. However, the harsh reality is that they did not formulate a real plan.

  1. Schedule Your Social Time

Stability is the name of the game when it comes to social media marketing. The time and the frequency chosen for posting are crucial. You will have to keep an eagle’s eye on the current trends and alerts that are relevant to your business, and keep a track of what your customers are doing and saying. Interacting regularly and having conversations with your customers is necessary. Rule of thumb: Allocate at least two hours a week to every social networking site you are present on!

  1. Engage With Your Customers

Focus on connecting and engaging with your customers. A business can engage with customers and prospects by promoting their updates, sharing what they are saying, mentioning them frequently, replying to their questions, asking them questions, inviting them to events, asking them for feedback or sending them a direct message. Frequently engaging with customers and regularly promoting what they share ultimately leads to more customer satisfaction and higher sales.

  1. Content is Still King

Writing and sharing high-quality content with your audience and prospective customers should be one of your priorities because of the key role it can play in how you communicate with your readers and get your message across. A great write-up will attract people organically, and they will hang around much longer.

  1. Be Fun

Last but not the least – your social channels should be useful; however, they also need to be relevant. Everyone loves to laugh and bond; so make time to engage your audience by playing with words or through jokes or fun images.

There is so much information available online; hence, hearing an advice from true and renowned expert will take you in the right direction. Focus on your goals, create high-quality content and keep up pace with the latest trends.

3 Tips for Social Media Storytelling

How to Build Better Engagement for Your Business

Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you’re in.

Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.

If you don’t attract attention, your message is going to be lost in a sea of other competing messages.

When we’re attempting to connect and engage with our followers, customers and potential customers, it’s essential to remember that we’re not talking at people or simply posting products or services.

Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.

Here’s 3 tips to help bring storytelling into your social media marketing strategy:

Tip #1: Be Human

People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you stand for.

Audiences are savvy, and they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our eVision audience with questions, and based on the response we’re getting, it’s a fun and genuine way to learn more about our followers while promoting our business.

That said, only share things that you want the whole world to know! Once you put something out there, it’s out there for everyone to see-and snapshot and share-so make sure it’s well-thought out and appropriate.

Tip #2: Create Value

Your creative has to have intent, which isn’t necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.

Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.

Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.

For example, if you’re an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.

Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.

If you don’t have many fans, you’ll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.

Here’s an example of a brand who did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.

Tip #3: Show, Don’t Tell

Telling your brand story doesn’t have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms centre around images (Pinterest and Instagram, for example).

Even the ones that don’t have made changes to make social media storytelling easier, with more opportunities for photos, videos and albums.

If you’re not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.

There are so many ways you can tell a story that will best reflect your brand, business and you! You don’t need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.