Small businesses are a source of livelihood for many and they contribute to economic growth of every nation. Small business owners range from work at home moms to individuals running small shops and sales is key to the success of these small enterprises.
Typically every small business owner is a sales person and this is because they know their business and products better than anyone else. Here are some sales tips for small business owners.
• Use of social media networks
We live in a digital age and social media networks are the way to go. Social media as a platform has millions of active users across the world at any given time. This makes it the best platform for marketing your business or products. To add to this it is also cheap compared to the contemporary marketing or advertising ways. Social media allows a large number of people to interact with what you are selling and you can create a presence on social media by creating a fan page and posting business related articles that interest your audience.
• Good relations with customers
In every business you will have some top buyers, those who buy your products or services from time to time and you cannot afford to lose such customers. The only way to keep them is by maintain a good customer relationship with them. Maintaining a good relationship with customers is one of the top sales tips used by many small business owners. You can maintain a good relationship with your clients by giving them after sale support. There are many businesses that sell their products and forget about the customers who bought from them. Most of such businesses are never there to listen to complaints from customers. When you give after sales support to your customers, you stand out and increase your chances of making more sales from return customers.
You can also improve customer relations by giving discount coupons. The world economy is not so good and many people are looking for discounts as a way of minimizing their expenditures. Discount coupons attract many customers to buy products or services from your business. You may opt to give discounts to return customers of customers who purchase in bulk.
• Confidence and product knowledge
Clients want to know about your product before they commit to buying it. This means that as a small business owner you need to have good knowledge about your product. You should be able to answer all the questions asked by your customers confidently.
Consistency is very important in sales and with the above tips you are assured of improved sales and growth of your small business.