You Engage on Social Media-But Are You Engaging?

Many businesses get one very basic thing about social media engagement wrong.

The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you really start engaging.

Think of it as a real-life engagement. Consider that every single interaction is a date with your customers.You get to know each other on these dates. You tell them what you’re about and they tell you what they like and what they don’t.

After seeing each other for a while, you’re ready to move to the next step. The customers now expect to see engaging content. When you post on your media channels, they’re bound by loyalty to interact with it. Now, you’re engaged.

Ask Not What Your Customers Can Do for You

The way to any customer’s heart is through value-oriented engagement. Don’t think of ways in which you can get a benefit from your followers and fans. Think, instead, about how you can be of service to them.

You’re trying to build trust in your brand through engagement. You’ll never generate real engaging content if your audience doesn’t feel you are contributing to their lives.

What does that mean in practice? Well, for starters, it means engaging back. If your patrons have questions, answer them openly.

Make sure that you are always quick to address complaints and concerns when they are presented publicly.

Believe it or not, social media has been people’s first choice for customer service since at least 2016. In a way, it’s people taking advantage of the public nature of the platform. Regardless, you should see every instance of customer service as a double opportunity.

You can address a customer’s concern and at the same time generate good faith with that customer and any others who see the interaction. Customer service interactions are an absolute gold mine for engagement.

Three Ways to Really Start Engaging

There are countless tips, tricks, and insider information about how to improve social media engagement. Try some of these tried and true approaches to boost authentic engagement.

1. Make the First Move

Someone has to start the conversation on the first date. As the business, that responsibility rests on your shoulders.

There are many things you can provide that your potential customers want. Informative articles and blog posts are two simple ideas. Remember that it’s about generating value for them.

Don’t try to push a product on the first date. That comes later. First, show them you care about who they are and what they want.

2. Listen More Than You Talk

If your relationship is going to last, you’ll have to listen.

Don’t guess about your customer’s wants and needs. If you put in the effort, all the information is available with a little research.

Look at social media and website analytics. Define your audience demographics and look at what competitors are doing. You have to know who you’re talking to first.

Once you know who you are dating, you can start listening. Look at their social media posts. What do they want, what sort of things are the dissatisfied by? Use this info to craft your engagement strategy.

3. Be Relevant and Topical

Don’t be afraid to have a voice about current events. If you want to elicit a response, you need to talk about things that are relevant to your audience.

Be careful however, this requires a delicate approach and a good read on the pulse of your patrons.

Start Really Engaging

This is just the tip of the iceberg when it comes to social media engagement. As stated earlier, there’s enough advice about it out there to fill a sizable library. However, not every tip will work for every company.

Start by finding out who your customers really are and put yourself in their shoes. Then start working on offering more value through your social media engagement.

5 Incredibly Useful Handmade Men’s Jewelry Tips for Small Business

Setting up a small business is fraught with risks because the incubation period is long and survival is difficult in a market that is competitive in the extreme. One can invest a lot and get very little in return when one ventures into business or even end up losing everything.

Choose the right product:

If one takes a look at the fashion world, there are low-value accessories produced in bulk and sold at throwaway prices. Then there are handcrafted products that command premium prices and always draw a select clientele. Choosing the right such handcrafted product with a unique appeal is the starting point for a small business. It should cost less but must have million dollar looks. One such product in the handmade men’s jewelry category is metal bracelets made of niobium, silver, copper and gold wires, twisted together and hammered into shapes that appeal to man’s intrinsic macho nature. Tie up with a maker of handcrafted men’s accessories and you have a source.

Brand it:

Launch your range of branded handcrafted jewelry for men online and create a website as well as list products on popular portals. It is important to give a nice sounding brand name and think up some unique properties that will set it apart and make it look desirable for men who wish to stand out from the crowd. Handcrafted men’s bracelets made of niobium, gold, silver and copper wires twisted and hammered into shape, each one unique, are ideal for high-value branding.

Price it right:

One advice people usually get is to price a product low so it can be competitive. It works differently in the world of handcrafted fashion accessories for men such as handcrafted jewelry where the value goes up in proportion to the perceived uniqueness of the product, its rarity and that it is chosen by a few. It is a logical thought that if a product is priced high there must be something special about it. Support it by creating hype about the product.

Sell it:

It is worthwhile exploring all possible avenues to sell handcrafted jewelry for men and this means offline as well as online.

Create a buzz:

Leverage the power of social media to create a buzz about personalized jewelry for men and it is sure to get results. People become promoters when you use strategies such as offering freebies should someone’s efforts result in a sale. For instance, one can get someone to wear the jewelry and leave a feedback on the impression it created and the change it made in his life.

Selling niche products can be exciting and challenging. It can also be rewarding. Instead of selling in bulk at low margins, one sells low quantities but makes a good profit. The only thing to keep in mind is to source the right handcrafted jewelry for men and use one’s ingenuity to promote it as one’s own creation.

Review: "Social Media LookUp System" – A Smarter System for Sales and Lead Generation

Review: the “Social Media LookUp System”

The “SOCIAL MEDIA LOOKUP SYSTEM” is about connecting with people and offering a different way to make sales, but in a smarter way than the more traditional sales processes.

It could be the perfect fit for you and your business!

  1. You choose only the best leads/prospects available.
  2. You select only leads/people who look to match the solution you offer.

The Social Media Lookup System software serves up massive amounts of information, just by entering an email address…

The Social Media Lookup System is simple to understand and it`s easy and fun to use!

It`s designed to help people in any sort of Sales Biz. It`s for sales professionals, direct sales people, network marketers, affiliate marketers, coaches and many others.

How does Social Media Lookup System benefit you as a business owner?

  • You just need email addresses.
  • Plug it into the software and you will access significant amounts of data.
  • Then ask about a likely prospect – Is this someone I want to connect with?
  • Will this be a person I can and want to build a business relationship with?
  • Does my business offer the solution to the person`s problems and needs?
  • You can replace much of your advertising budget with this software.

SUMMARY:

  1. With ‘Social Media Lookup System ‘you are in complete control of who you connect and engage with’.
  2. You pick those ideal customers, clients, buyers, affiliates, team members, partner producers, people you coach, referral partners… whatever your niche, small or large.
  3. You will become more efficient and more effective!
  4. You will confidently approach selling, well-armed with relevant information about prospects you can really help.
  5. The system puts you in prime position to connect and engage!

Bonus: You have a ‘Contact Management System’ designed specifically to help you further organise your business activities.

Compare “Social Media Lookup” to your other lead generation methods?

  • Do you currently get high quality leads?
  • Can you target individual prospects?
  • Are you in charge of the leads/prospects/clients you want to work with?
  • How time efficient are your current processes?
  • How cost-effective are your current processes?
  • Are you happy/disappointed/not satisfied with the quality of leads/customers/clients you get now?

Do other lead systems feel a bit like throwing spaghetti at a wall; you wait to see what sticks!

Quote worth quoting: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”. B. Fuller

Verdict:

  1. “Social Media Lookup System” – is a system to generate professional sales leads & home business leads.
  2. You find quality leads and ideal prospects.
  3. You will have more time to build trusting relationships.
  4. This is “advanced technology methodology” for sales.

Top 4 Tips to Increase Your Social Shares

Social signals have been in the spotlight since 2010, when Search Engine Land’s Danny Sullivan first blogged about them. Shortly thereafter, Steve Cutts confirmed in a video that Google does consider these signals.

This should come as no surprise. Social signals, like backlinks, provide an objective vote of confidence for a specific page or resource. It’s unlikely that social signals have surpassed backlinks in importance, but one thing is clear: it’s no longer safe to ignore them.

There a few social signals in particular that you should monitor: Facebook likes to your pages and groups, Twitter followers associated with your brand, tweets that mention your brand, Google+ Circles, and +1s.

These will change over time as social networks come and go, but as a general rule of thumb, you want a strong presence on all of the major social sites.

Much has been made of the fact that social media sites use the “nofollow” attribute, but Google still counts these when it comes to tracking social status. In other words, a social share is still an endorsement even if it does not directly affect SEO.

Think of it this way: a brand with lots of social media shares is likely to have strong brand loyalty. This is something of a “chicken and the egg” scenario in which a brand with mediocre SEO but with a strong social following can still rank.

The reasoning behind this is that a brand with a large following will have good conversion rates, repeat customers, positive reviews and referrals. These factors indicate that the brand’s SEO will improve over time, and so Google may give them the benefit of the doubt for a while.

There are things you can do right now to cultivate social signals.

Start a Company Blog

A company blog is essential to your success. A blog provides you a great reason to create regular, unique content, and it allows you to interact with your fans on a day-to-day basis.

Additionally, a company blog gives you a space from which you can tell your own story. This is essential in the event that you’re hit with a negative SEO or smear campaign. Naturally, it’s also great for SEO in its own right.

You can use Facebook’s comments API to connect your blog directly so that comments on your blog will appear on the social network as well. This is a cinch to set up if you use WordPress.

Create Social Media Pages

As mentioned, you should have social media pages on all of the major sites, but you should also create pages on specialized sites like LinkedIn, Pinterest, and YouTube.

These more niche sites will help increase your Web surface area, so to speak, and they will build brand credibility. If your budget allows for it, you may want to hire a social media manager to administer these accounts for you.

Integrate

You should strive to share data from one network to another as much as possible. For instance, don’t just share images on Pinterest; share them on Facebook as well. Twitter is great for sharing information, but don’t hold back from your LinkedIn groups either.

Interact with Influencers

Finally, one of the most important things you can do right now is to find out who the influencers are in your niche. Contact them on Twitter and begin a relationship.

Don’t blatantly market your articles to them. Introduce yourself, and let them know why your content is unique and valuable, but leave it at that. Don’t be afraid to share their content; they may return the favor.

Staying current on the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.