Engage Your Online Readers: Have You Checked These 5 Important Tips?

Engaging your readers is critical to your online business and brand promotion.

You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.

But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won’t be able to achieve your goals.

As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.

What does it mean?

It means the common visitors aren’t spending much time and leaving your pages speedily.

What’s more disheartening is that even those who are spending some time checking the pages aren’t spending more than 37-odd seconds.

Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.

Whatever could be the reason, it’s important to understand your prospects and readers well and engage them.

But how to do it? How to write engaging content?

Well, follow these 4 tips for improved engagement and better business.

1. Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioral patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.

2. Have relevant supporting images: Images– besides being good text breakers–also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes the words. So, have supporting images on your pages for better connections with your prospects & readers.

3. Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages–especially when you are planning to do instructional blog posts–could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.

4. Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story, and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.

5. Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips–in bullet form–to better engage them and inspire them to consume your content–right from beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.

Wrapping-up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops, readers’ engagement balloons.

Tips for Building a Proper Digital Presence

If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy. In this age, it is essential for a business to have a digital presence if it wishes to stay relevant. Not only does this enable a business to advertise itself on the internet, but it also offers a way to expand and grow. The question is how to build a proper digital presence?

Listed below are some great tips that you will find helpful:

1. Start with branding

You need to select an appropriate logo that can catch the eye of your potential customers as everyone wants to look at something interesting. Opt for a color theme and make sure it is a good one because you will probably use it for a long time. It is best to stick to two colors; more than two can make things messy. Typeface can also play an important role in your branding efforts. Go with something that’s a combination of modern and simple.

2. Create a website

Your website will serve as a window into the online world and every business is judged by people based on its website. Yes, you can make a website yourself as you can easily find a website template these days, but it is best to consult a professional for creating a unique and beautifully designed website. It is not just the appearance that will matter; the website should be easy to navigate, provide the necessary information and be optimized for SEO and a professional can ensure all of this.

3. Make accounts on social media networks

Every business is aware of the strength of social media these days and a business cannot ignore its importance. Nevertheless, it doesn’t mean that you must have a presence on all social media networks because there are too many and it is simply not possible to manage all. So, which ones should you choose? Bear in mind that not all social networks are suitable for every business and you should select those where your target audience is most likely to be. Make accounts on the selected networks and focus your marketing efforts there to build a presence.

4. Work on content

Building a digital presence involves allocating some resources into creating content for your website, social media posts and also a blog. Coming up with content that’s related to your brand and industry can help you in building credibility online. You can become an authority and a source of information people refer to, which is incredibly helpful as it boosts your traffic and improves your SEO.

If you look at the tips, you will notice that they all emphasize on presentation and design because you have to pull the customer to you in order to have a useful digital presence.

Personal Branding Tips to Boost Business Success

Never Forget: You’re the Face of Your Business

If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right?

Would your answer include personal branding? It should, because it absolutely impacts your success.

First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand.

Why Branding is Important

When you purposely create a brand representation for your business, you’re incorporating several factors, including:

• How others see you

• What sets you apart (your USP)

• Your values

• Your expertise

• Your personality

• How you represent yourself in person and online

If done correctly and consistently this builds trust, loyalty, leads and sales.

Why else should you care?

• Research from Nielsen shows that only 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know.

• 53% percent of vendors have lost orders based on information found or not found about them online. (Source: Kredible)

• 77% of all discussions on social media are folks seeking advice, information or help. This is much easier to answer and interact as an individual as opposed to a company. (Source: Mention)

How to Incorporate Branding into Your Marketing

Firstly, I’ve said it before, and I’ll say it again: you need to know your target audience. These are the people you want to appeal to and have on your side.

Let’s say you’re a career coach who is trading the corporate world for entrepreneurship. Your target audience may be other professionals who are leaving corporations to fly solo. From your marketing materials to how you present yourself on social media, you always want to keep them in mind.

Here are 3 other ways to create a successful brand and stand out from the competition:

1. Share Your Expertise

You want to be an expert in your field. Stay on top of the latest news and trends, understand who your competitors are and attend events. Use what you know and learn to educate, inspire and mentor others whenever and however you can.

The more visible you are the more people will associate your face with your product or service and trust what you’re selling.

2. Choose the Right Platforms

First, having a website is important! With any of your online marketing efforts, your goal should be to drive traffic back to a website that represents your brand positioning well. If your website falls short of this, your target audience will not resonate with your business and will leave.

Next, find out where the people in your target audience spend their time.

Let’s say that career coach I mentioned earlier targets professional women between the ages of 35 and 55. If research shows her target audience uses Facebook much more than Instagram, she should focus a large chunk of her efforts on creating Live videos and stories as well as participate in targeted Groups on Facebook.

3. Be Yourself… to a Certain Extent

Don’t be afraid to show your personality and use your own voice when creating and sharing content or meeting people.

However, be cautious about sharing content that is political, religious or some other topic best avoided at dinner parties-unless it is part of your persona and/or mission and values.

It’s also important to always be honest as the face of your organization, as vegan influencer Yovana Mendoza Ayres is finding out. She was recently filmed eating fish in Bali, which caused a huge uproar among her plant-based fans and followers.

You can’t neglect your personal brand if you want to grow your leads, sales, loyalty and reputation.

It’s not a nice-to-have, it’s a must-have. People no longer look to big businesses to tell them what to buy; they want to see a face and personality that represents the product or service.

If you want to stand out from the competition, you need to an effective strategy. From your logo to your website to your social media presence, find the expertise to help you market yourself and your organization today and in the future.