Personal Branding Tips to Boost Business Success

Never Forget: You’re the Face of Your Business

If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right?

Would your answer include personal branding? It should, because it absolutely impacts your success.

First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand.

Why Branding is Important

When you purposely create a brand representation for your business, you’re incorporating several factors, including:

• How others see you

• What sets you apart (your USP)

• Your values

• Your expertise

• Your personality

• How you represent yourself in person and online

If done correctly and consistently this builds trust, loyalty, leads and sales.

Why else should you care?

• Research from Nielsen shows that only 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know.

• 53% percent of vendors have lost orders based on information found or not found about them online. (Source: Kredible)

• 77% of all discussions on social media are folks seeking advice, information or help. This is much easier to answer and interact as an individual as opposed to a company. (Source: Mention)

How to Incorporate Branding into Your Marketing

Firstly, I’ve said it before, and I’ll say it again: you need to know your target audience. These are the people you want to appeal to and have on your side.

Let’s say you’re a career coach who is trading the corporate world for entrepreneurship. Your target audience may be other professionals who are leaving corporations to fly solo. From your marketing materials to how you present yourself on social media, you always want to keep them in mind.

Here are 3 other ways to create a successful brand and stand out from the competition:

1. Share Your Expertise

You want to be an expert in your field. Stay on top of the latest news and trends, understand who your competitors are and attend events. Use what you know and learn to educate, inspire and mentor others whenever and however you can.

The more visible you are the more people will associate your face with your product or service and trust what you’re selling.

2. Choose the Right Platforms

First, having a website is important! With any of your online marketing efforts, your goal should be to drive traffic back to a website that represents your brand positioning well. If your website falls short of this, your target audience will not resonate with your business and will leave.

Next, find out where the people in your target audience spend their time.

Let’s say that career coach I mentioned earlier targets professional women between the ages of 35 and 55. If research shows her target audience uses Facebook much more than Instagram, she should focus a large chunk of her efforts on creating Live videos and stories as well as participate in targeted Groups on Facebook.

3. Be Yourself… to a Certain Extent

Don’t be afraid to show your personality and use your own voice when creating and sharing content or meeting people.

However, be cautious about sharing content that is political, religious or some other topic best avoided at dinner parties-unless it is part of your persona and/or mission and values.

It’s also important to always be honest as the face of your organization, as vegan influencer Yovana Mendoza Ayres is finding out. She was recently filmed eating fish in Bali, which caused a huge uproar among her plant-based fans and followers.

You can’t neglect your personal brand if you want to grow your leads, sales, loyalty and reputation.

It’s not a nice-to-have, it’s a must-have. People no longer look to big businesses to tell them what to buy; they want to see a face and personality that represents the product or service.

If you want to stand out from the competition, you need to an effective strategy. From your logo to your website to your social media presence, find the expertise to help you market yourself and your organization today and in the future.

Social Media Marketing – Putting Your Company Into the Social Crowd

It’s always difficult to market towards certain demographics. With social media being increasingly huge, there is no better platform to use. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your product. With these tips, you can use social media and make it one of your largest asset in your marketing strategies.

1. Decide which platform to use – There are a number of different social platforms and user bases. From Facebook to Instagram to Tumblr, there is no shortage of client bases to use. It is arguably the most important to focus on one or two platforms to begin with, to ensure that you don’t fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.

2. Connect your blog or website with your social profiles – Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles, and vice versa. Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic for your business.

3. Share interesting content – If you want to market towards to right people, you need to make sure you’re sharing content that they will enjoy. If you share interesting and helpful content, then you’re most likely to have your content shared and spread among the crowd. More importantly, don’t forget hashtags. The use of hashtags can help your clients keep track of your posts, and if they’re big enough, become a trend.

4. Keep your profile standing out – When it comes to social media marketing, it’s important to stand out from the crowd. There are a variety of ways to do this, as stated above you can post specific content toward a certain audience. But a core way to do this is to keep above the exposure. To face facts, you won’t be the last to be marketing on social media, which is why it’s important to make sure your posts aren’t lost in the ocean of others that are posted every day. There are a couple of different ways to do this, as you want to stand out but you also don’t want to over expose yourself. For a personal social media account, you can post as many times as you want per day as you will be mainly marketing towards friends and family. For your social media business account, it is advised that you don’t post more than twice per day, or seven times per week, as followers may simply ignore your posts.

5. Follow the influences in your crowd – The odds are that you aren’t going to be the biggest fish in the social media marketing pond. This makes it important to follow the bigger ones. If you happen to catch their eye, then you may be lucky enough to strike up a collaboration or a partnership. There is also the added bonus of recommendations. If you follow popular people, then you will most likely pop up in the recommended list for their followers, in turn gaining more traffic for your profile.

Social Media Marketing

Marketing is a way of communication between a business and potential customers for presentation and promoting values of a certain product or services. The main goal of marketing is to sell. Social media marketing is to take advantage of the benefit of the social network to realize some of the marketing goals such as promotion and establishing a relationship with customers etc.

Social media marketing is used to present business through social media and use this as a way to communicate a message to potential customers. Social media refers to different websites that allow interaction among users and the exchange of information through a variety of channels. Content can come in the form of blog articles, presentation, videos, e-books etc

Below are some of the most important websites

  • Facebook- it is seen as the most popular social network and also a network with the largest amount of potential customers. Facebook pages are for celebrities, businesses and institutions. A page can have several administrators/managers. Facebook groups are for users who share the same interests. It is also for college students etc. it can be closed/open or secret.
  • LinkedIn: LinkedIn is regarded as the largest business professional network. It allows sharing of posts and profiles.
  • Twitter: it is differentiated by its microblogging from sending short messages called tweets. It uses hashtags.
  • YouTube, Vimeo: these websites host video files. Videos can be promotional, instructional or you can start a video blog. You can promote a video by sharing the link on other social channels.
  • Google+: It uses Google+ profiles for individuals, Google+ pages are for companies and institutions.
  • Pinterest, Instagram, Flickr: these 3 websites are visual-content sharing platform. It allows images and short videos for online stores, decorators, clothes manufacturers etc.
  • Foursquare, Yelp: Most times, tourists make use of these social networks for reviews on places visited.

Blogging is a form of social marketing which uses blogs to create and publish content while establishing a relationship with the readers. Blogging is an interactive form of publishing content on the web. The act dates back to 1990s till around 2000s. It comes from the word “weblog” and publishes content which is useful, practical and engaging.

WordPress is the most popular blogging platform. Others are Tumblr, Blogger. For a successful blogging activity, choose a suitable design, be consistent, interact with the readers and analyse your performance.

Tips in using social media for marketing include

  • Customization: you need a profile image, description of the business, cover image, business urls, and lastly your business location.
  • Social Media Optimization: it entails that if a visitor inputs your business name on a search engine, it should be easy to find within seconds.
  • Follow social media guidelines: guidelines on text and URL in the cover photo, conditions when organizing online process and limitations should be adhered to strictly to avoid a ban.
  • Evaluation: It requires monitoring and analysis to evaluate your performance and determine if results are satisfactory. If results are not satisfactory, the approach and methods should be changed.

When you intend to use social media for promotion, there are 2 major divisions of promotion for social media. This is the paid and free adverts.

Paid adverts allow direct promotion with paid ads. It also can track conversion and flow of a paid campaign. A free version, on the other hand, allows you to create and manage a social account and online promotion through a social media account.

Tools for managing Social Media.

  • Tools for planning include Google calendar, post planner.
  • For managing your social channel- Hootsuite, Tweetdeck
  • For monitoring- Google Alerts, Google Analytics and Social Insights.

Social Media Marketing Tips From Experts

When we talk about marketing, social media just pops into our mind automatically. It has indisputably become one of the most important features of marketing. So how do the marketers make the best out of social media to maximize their revenues and efficiency?

Here are the tips provided by experts for social media marketing.

1. Posting on Regular Basis:

A constant communication is really essential with the target audience. Therefore, in social media marketing, posting something on your account on daily basis is the best idea to gain the best outcomes. The more you have to tell to the audience, the more they will get interested in you and a trustworthy relation will be built.

2. Appropriate Content:

Only post content that is relevant with your business. The experts say that irrelevancy can cause lack of trust and interest in the customers. You might be shoving off the audience with this mistake. So only post content that is relevant with your business or whatever you are marketing.

3. Don’t cut out Some Platforms:

Experts say that a lot of people don’t opt for the smaller platforms speculating that they won’t deliver good results. Don’t underestimate the new social platforms. Test everything, like Pinterest, Google+ and Tumblr etc. you might be surprised to see the wonderful results.

4. Images:

Images attract the audience. Post as many images as you can but only the relevant ones. This ensures improved engagement with the audience.

5. Don’t FOCUS on Like and Shares:

The more you dig in for likes and shares, you will be disappointed fast. Shares and likes increase gradually and you just need to focus on bringing audience to your page or blog etc. so the basic thing is to focus on sharing with the audience and indulging them rather than waiting for one post to reach the height of likes.

6. Live Hangouts:

Live hangouts have become very active and impressive way of social media marketing. These ensure that the media marketing experience is more realistic. Google Hangouts and Live Twitter events are gaining huge appreciation and are trending up rapidly.

7. Get one thing Good at a Time:

You don’t need to rush on all the social media platforms and keep up with them all; you cannot do that! It is simply impossible to keep up with all the places. Focus on one thing first and make it stand out. Once you are done with establishing it, and then move to another place along with the first one. Take everything gradually. Don’t rush in. According to experts, establishing your very first platform is better.

If you keep these simple social media marketing tips in your mind; you are sure to get the best out of your marketing spree.