Affordable & Effective Marketing Tips to Promote Your Business Online

There are many ways that you can market your business without having to spend a lot of money and if you know what they are, then you can get started. You can do this simply by creating some stunning content and having it posted on your blog or even by writing for an industry-related magazine. These are just a few of the many options that you can pick and choose from, so make sure that you are considering what options are going to be ideal for you.

Affordable Marketing Tips

Make sure that you are looking at the budget that you have for marketing and that you are thinking of how you can get the most for your money. Here are some great tips that can help you to save money or get marketing done at affordable prices, including:

• Creating some of the best and most unique content that is found on the internet and posting it on your blog

• Create your own My Business Google account to ensure the visibility on various sites like Google Maps

• Build an email list of interested customers and make sure that you are letting them now when new services or added or when you have a sale

• Write an informative article for one of your industry related magazines

• Attend some of the functions for local networking

• Sponsor or even co-sponsor a giveaway or contest

• Build an affiliate program for your loyal customers

• Write guest posts for some of the popular niche sites

• Comment on various blog posts

• Create a group and profile page on Facebook for your business

• Offer some free introductory products on your page

• Create some stunning infographics that you can use

• Create business cards that will catch the eye

• Host some classes locally

• Post free information on your social media pages

• Interact with customers on social media through comments, messages and more

• Buy advertisements on Facebook and other social media platforms

• Consider PPC as an option

• Offer discounts to people who subscribe to your mailing list

Think about these various ways that you can save money when it comes to advertising since most of them would be affordable and can fit into any budget that you might have. Find the ones that work for you and that would cover the needs that you might have, so start looking now.

There are plenty of ways that you can get effective and affordable marketing without blowing up your current budget. Think about creating some great content and posting it on your site along with writing guest posts for other industry sites. Also, you should make sure that your business is claimed on all of the Google Business tools and that you are updating the information as it changes, if it does. You also want to make sure that you are finding the right marketing technique that would work for you, including giveaways and much more.

Social Bookmarking Tips For Facebook

The success in social media marketing comes from building strong and long-lasting relationships with customers over many months and years, and relaying to them the type of content and expertise that they will want to share with their friends and family. This approach will help to attract and keep loyal customers, and is an approach that is a world away from most traditional marketing efforts.

Social media is also an extremely effective tool in scoping out new customers and professional contacts, and bringing them on board to strengthen your brand image. And with time and effort, your work will show a return on investment (sales!) that traditional media is increasingly struggling to keep up with.

I hope you find the series of Social Media Marketing Tips helpful, and wish you the very best – whether you’re a complete social media novice or a savvy individual looking for some extra expert tips to drive your business onto bigger and better things.

Facebook Tips:

Marketing Strategy You’ll Like and Share

Facebook is the most visited website in the world, with over one billion users, and growing. Your customers are there! By setting up a Facebook Fan Page for business, you open up a myriad of marketing possibilities. What’s more, Facebook’s domination extends onto smartphones as well as desktops, with an ever-increasing focus on mobile users and location-based marketing that businesses just can’t afford not to be a part of. Use these tips to build, brand and market your Facebook Fan Page effectively, as well as amass a following of highly engaged customers.

Create a Facebook Page, not a personal profile

This one’s important – don’t just create another personal Facebook profile, but be sure that you create a Facebook Page, which functions much more effectively for businesses. Sign up to Facebook as an individual and search ‘Create A Page’ in the bar at the top of the site, or click the ‘Create A Page’ button at the top of any existing Facebook Page, or visit https://www.facebook.com/pages/create to get started. Make sure you categorize your page correctly to make the task of finding you via a Facebook search as easy as possible.

If you’re running a personal profile as a business page, there’s a chance Facebook will shut it down without notice, so make the switch as soon as you can. If you have an existing ‘business’ (personal) profile that you want to convert to a Page, use Facebook’s ‘migrate’ tool to make the switch (and keep all of your friends/followers at the same time!). Visit the following link to get started: https://www.facebook.com/pages/create.php?migrate

Keep your Facebook Page name short and get it right first time!

If possible, try to keep your Facebook Page name short, as this will help if you go on to create Facebook ads, where the headline space in the advert (often the name of your page) is limited to just 25 characters.

You can only change the name of a Facebook Page with fewer than 200 likes, so make sure you are happy with yours very early on. If you are not happy with your Page name and it qualifies to be changed, follow these steps to change its name:

1. From the top of your Page, click Edit Page.

2. Select Update Info.

3. Change the text in the Name field and save your edits.

Note: Changing your Page’s name does not affect its username or Page address.

Top 11 Reasons to Use Social Media in Business

Over the past few years, to say social media has exploded would be an understatement. Members of social media sites have discovered it’s the easiest way to find, learn about, and share information that directly influences their purchasing decisions. It is this reason alone that every business should be on multiple social media sites in an effort to reach as many people as possible.

Below are the top 11 reasons to use social media in business:

  1. Build relationships – personal and professional; connect with all types of people – past and present coworkers, current clients, prospects, vendors, competitors, and marketing professionals to build your network
  2. Share information – share your blog posts; share interesting and useful articles, other blogs, webinars, podcasts, presentations, and poll/survey results with your fan base
  3. Gather valuable information – research similar products/services, competitors, prospects, marketing tips, blog ideas, create your own poll/survey – the amount of information available is endless
  4. Join a social network of like-minded individuals or start a new interest group where you can further brand your product/service, build relationships, and share ideas and information
  5. Stay current with the latest trends – write a blog or join a discussion on a trending topic; become aware of new social media sites that might fit the needs of your business
  6. Land a great new job – using your new connections on various social media sites, you can get the inside scoop on companies that are hiring, as well as resume and interview tips
  7. Discover a new passion in life, become a volunteer, or start a fundraising event
  8. Get found by prospects by using inbound marketing tactics – spread the word about your product/service through social media sites; to form a complete marketing plan, combine this with outbound techniques (interruptive marketing)
  9. Build business reputation and brand – constantly add value to all your posts and become a trustworthy leader in your industry; to quote Bob Burg, “All things being equal, people will do business with and refer business to those people they know, like, and trust.”
  10. Build a marketing department inexpensively – for start-ups, employing inbound marketing tactics is a cheap way to start marketing your product/service; most social media sites are free to join, while others have a minimal monthly or yearly fee
  11. Help increase conversion rates – use social media and inbound marketing to steer more organic traffic to your website and convert more leads into sales; the average conversion rate is 2.3%, but varies by industries according to ClickZ, Marketing News & Expert Advice, http://www.clickz.com/clickz/column/1691779/benchmarking-average-conversion-rate.

I recommend choosing a handful of sites to manage and start getting your feet wet. Not every social media site available will be right for you or your business and it would overwhelming to try them all. For example, consistently maintaining a blog, Facebook, LinkedIn, and Google+ pages, a YouTube channel, as well as a Twitter account might be a great place to start. Depending on the type of business, a Pinterest, Tumblr, or Flickr account might or might not be worthwhile, but obviously they are great certain brands.

If you need help getting started, there are countless different types of resources. I have used the An Hour a Day book series on Facebook Marketing, Twitter Marketing, and Social Media Marketing. They address each entity in a step-by-step fashion that is very user-friendly. I also find Hubspot to be extremely helpful. They are continually publishing user guides that contain valuable information, tips, and tricks. Lastly, when creating your profile on the various social media sites that best fit your marketing plan, it’s a good idea to connect with other marketers to check out what they are doing to boost business.

Do you have a tip or trick to share with newcomers to social media? Share it with us; you are more than welcome to post questions and/or comments here!

10 Grammar Tips for Your Twitter

10 Grammar Tips for Your Social Media

There are some very often grammar mistakes that occur in the Twitter messages. We have summarized a list of for you.

You may know that marketing needs a compelling copy of your business ad and to write a compelling copy, you need a good grammar and a medium to display. The internet is a vast field and it accommodates almost every business through various types of social media ads. One of the various best social media sites is called Twitter.

Entrepreneurs who are marketing through the web are aware of this fact that tweets can be retweeted but often times they ignore the very important aspect of writing a good tweet by putting in or just ignoring the grammar related mistakes.

1. Compose your tweets with caution. My college professor always said that if I count the words that I write, I am not writing the words that count. This happened before the birth of Twitter. Today not only the words that we write are counted, we even count our characters that are written. It is recommended to proofread your tweets before posting.

2. We often communicate through writing but not always with a pen as the mediums of writing have changed, the digital media has only changed the tools. As a matter of fact, with the evolution of the new ways of communications, the importance of traditional skill of writing to convey information has gained more prominence nowadays.

3. People often confuse “Accept” and “Except” or vice versa ignoring the fact that what is needed or which word is required. “Accept” stands for “receiving” or “admitting” anything, for example, you must accept the reason of the accident or she accepted the medal on behalf of the entire company. Whereas, “Except” stands for “excluding” someone or something, for example all the students are going to picnic except Jane or I like all nuts except peanut.

4. People on Twitter also confuse “Advice” with “Advise”. Advice is a noun while Advise is a verb, the improper usage change the whole meanings, for example if someone write “The advice he gave to me helped me a lot” means the direction given was helpful. On the other hand if anyone writes “He advised her to be vigilant while dealing with certain people” it means that there is sort of a caution in the speech for a person who is going to deal with certain people.

5. Same is the case with the words “Among” and “Between”. Among is used for a group, for example, “mingle among the people”, in the other case it is “between two people” or “between two points”.

6. “Anxious” and “Eager” are also confused by people while tweeting. “Anxious” stands for a worry or someone is worried or restless about something, like, “Why are you so anxious about this job?” whereas “Why are you so eager to get this job” stands for a keenness or willingness for a job.

7. People/Peoples: This is a common mistake. There is no such word like “peoples” and “people” itself is a plural.

8. Illicit/Elicit – The common confusing words for Twitter followers. “Elicit” is “to obtain”, like, “Ask questions about the subject to elicit the views of others” while “Illicit” stands for “Naughty” or “prohibited” like “illicit drugs” or “illicit motives”.

9. Be careful with “loose” and “lose”. “Loose” carry the meanings like “free” or “irresponsible”, for example, “a loose knot” and “a loose talk” while “lose” carry the meanings like “loss” or “missing”, for example, “I lose my homework so doing it again” or “I cannot afford to lose my watch”.

10. “Disinterested” = unbiased, fair. “Uninterested”= unresponsive, unconcerned.

Examples: We should seek a disinterested person to settle our dispute.

The student is so uninterested in the class that she fell asleep.