Using the Different Types of Social Networks to Benefit Your Business

You probably interact with several different social networks. As a business owner, you are probably familiar with online marketing because you recognize the need for social media marketing. The reality is that since everyone else is doing it online, you need to do it as well. If you don’t have that approach, you will be left in the dust and everyone else will move past you. However, what you may not realize is that there are several different types of social networks that may benefit your business.

The popular social networks and then some

The chances are that you are involved with the popular social networks, such as LinkedIn, Facebook, and Twitter. You may also be interacting using Instagram and YouTube. On the other hand, you may not even be aware of the other social networks and how amazing they may be for your brand and for your business. What you may not realize is just how much there is to social media and how much more you may be able to get out of it than you are aware of right now.

The different types of social networks do all sorts of different things and help you to accomplish what you want to accomplish in many different creative ways.

  • Social networks: The function and purpose of a social network are really simple. Social networks connect people to each other. That is exactly why they are called social networks. Social networks can benefit your business in several different ways, such as allowing you to do market research, generating leads, building relationships, etc.
  • Discussion forums: A discussion forum is a great place to get involved if you want to share your opinions with other people, hear their opinions, and really get a stimulating conversation going. All sorts of interesting nuggets of information can emerge as a result of a discussion that you have on a discussion forum.
  • Networks that share media: A network that shares media does just that. It is a network where people can share all types of media, such as photos, videos, and any other type of media that you can imagine. This type of network can benefit your business in similar ways to what happens with social networks. They can help you to build your brand and to build relationships, engage your target audience members, and generate leads, among a whole list of benefits. In many cases, these types of media are more effective than words (if used in combination, your content will be highly effective). It is important to remember that many people are visual, which is why they respond so well to visual content.
  • Content curation and bookmarking networks: If you are searching for new content, this is the type of network to do it. There is a good chance that not all of the content that you share is original content. You may be curating some of your content, which is an intelligent part of your online content marketing strategy. There are networks that can help you to get where you are going in this regard. This type of network can benefit your business in several different ways, including increasing your brand awareness, engaging your target audience members, and increasing traffic to your website.
  • Networks where you can leave product and/or service reviews: This is an important type of network because other business owners count on your opinion and similar opinions from other people. The fact is that everyone considers and buys a variety of products and services. Why not go a step further and share your opinion about what you have researched and purchased? It will certainly help the business owners if you do so.
  • Networks for publishing content: Content is the bread and butter of all businesses. No matter what you do and what you offer, the fact is that you will need to tell other people about those offering and your brand. Otherwise, the person on the other end will not know about you and if they don’t know about you, you will not be able to establish a relationship with them and they will not buy anything from you at any point. Content marketing is a necessary approach for all businesses. The networks that specifically enable business people to effectively share their content for maximum impact are a critical tool to the success of those businesses (yours included).
  • Networks where people with common interests can get together: This type of network can apply to personal or professional interests. They are very effective and very successful on the whole. Because this type of network helps people to build relationships, that also means that you will be engaging the other person and build your brand.
  • Networks where people can shop for products: Since shopping is necessary and everyone does it, this type of network will be around for a very long time. Similarly to the other networks that have been discussed here, this type of network can also build brand awareness, enhance engagement, and sell products to other people.
  • Networks where people can trade: This one is probably obvious. If you have things that you don’t want or need anymore, there is a very good chance that there is another person who does need and want it. It is a great way to clean up and build some sort of relationship at the same time.
  • Networks where people can be anonymous: One of the most attractive features of the Internet for many people is the idea that they are anonymous. Before the Internet, many people were reluctant or afraid to communicate using their own name. Now they can hide behind anonymity, which feels safer. Of course, it is not always the right approach to take but it is how many people feel.

Conclusion

Even if you don’t get involved with all of the different types of social networks, it is important that you are aware of their existence and understand exactly what they are for and how they work. It is interesting to note that most of the different types of social networks have common threads: building brand awareness, engaging audience members, and establishing new relationships. It is only then that you will be in the position to reject them if you don’t feel that they will work effectively for your business.

5 Incredibly Useful Handmade Men’s Jewelry Tips for Small Business

Setting up a small business is fraught with risks because the incubation period is long and survival is difficult in a market that is competitive in the extreme. One can invest a lot and get very little in return when one ventures into business or even end up losing everything.

Choose the right product:

If one takes a look at the fashion world, there are low-value accessories produced in bulk and sold at throwaway prices. Then there are handcrafted products that command premium prices and always draw a select clientele. Choosing the right such handcrafted product with a unique appeal is the starting point for a small business. It should cost less but must have million dollar looks. One such product in the handmade men’s jewelry category is metal bracelets made of niobium, silver, copper and gold wires, twisted together and hammered into shapes that appeal to man’s intrinsic macho nature. Tie up with a maker of handcrafted men’s accessories and you have a source.

Brand it:

Launch your range of branded handcrafted jewelry for men online and create a website as well as list products on popular portals. It is important to give a nice sounding brand name and think up some unique properties that will set it apart and make it look desirable for men who wish to stand out from the crowd. Handcrafted men’s bracelets made of niobium, gold, silver and copper wires twisted and hammered into shape, each one unique, are ideal for high-value branding.

Price it right:

One advice people usually get is to price a product low so it can be competitive. It works differently in the world of handcrafted fashion accessories for men such as handcrafted jewelry where the value goes up in proportion to the perceived uniqueness of the product, its rarity and that it is chosen by a few. It is a logical thought that if a product is priced high there must be something special about it. Support it by creating hype about the product.

Sell it:

It is worthwhile exploring all possible avenues to sell handcrafted jewelry for men and this means offline as well as online.

Create a buzz:

Leverage the power of social media to create a buzz about personalized jewelry for men and it is sure to get results. People become promoters when you use strategies such as offering freebies should someone’s efforts result in a sale. For instance, one can get someone to wear the jewelry and leave a feedback on the impression it created and the change it made in his life.

Selling niche products can be exciting and challenging. It can also be rewarding. Instead of selling in bulk at low margins, one sells low quantities but makes a good profit. The only thing to keep in mind is to source the right handcrafted jewelry for men and use one’s ingenuity to promote it as one’s own creation.

Personal Branding Tips to Boost Business Success

Never Forget: You’re the Face of Your Business

If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right?

Would your answer include personal branding? It should, because it absolutely impacts your success.

First, it’s important to clarify we aren’t just talking about big brands. It’s the personalities that represent them that help these companies create a brand.

Why Branding is Important

When you purposely create a brand representation for your business, you’re incorporating several factors, including:

• How others see you

• What sets you apart (your USP)

• Your values

• Your expertise

• Your personality

• How you represent yourself in person and online

If done correctly and consistently this builds trust, loyalty, leads and sales.

Why else should you care?

• Research from Nielsen shows that only 33% of buyers trust messages from a company while almost 90% of customers trust recommendations from someone they know.

• 53% percent of vendors have lost orders based on information found or not found about them online. (Source: Kredible)

• 77% of all discussions on social media are folks seeking advice, information or help. This is much easier to answer and interact as an individual as opposed to a company. (Source: Mention)

How to Incorporate Branding into Your Marketing

Firstly, I’ve said it before, and I’ll say it again: you need to know your target audience. These are the people you want to appeal to and have on your side.

Let’s say you’re a career coach who is trading the corporate world for entrepreneurship. Your target audience may be other professionals who are leaving corporations to fly solo. From your marketing materials to how you present yourself on social media, you always want to keep them in mind.

Here are 3 other ways to create a successful brand and stand out from the competition:

1. Share Your Expertise

You want to be an expert in your field. Stay on top of the latest news and trends, understand who your competitors are and attend events. Use what you know and learn to educate, inspire and mentor others whenever and however you can.

The more visible you are the more people will associate your face with your product or service and trust what you’re selling.

2. Choose the Right Platforms

First, having a website is important! With any of your online marketing efforts, your goal should be to drive traffic back to a website that represents your brand positioning well. If your website falls short of this, your target audience will not resonate with your business and will leave.

Next, find out where the people in your target audience spend their time.

Let’s say that career coach I mentioned earlier targets professional women between the ages of 35 and 55. If research shows her target audience uses Facebook much more than Instagram, she should focus a large chunk of her efforts on creating Live videos and stories as well as participate in targeted Groups on Facebook.

3. Be Yourself… to a Certain Extent

Don’t be afraid to show your personality and use your own voice when creating and sharing content or meeting people.

However, be cautious about sharing content that is political, religious or some other topic best avoided at dinner parties-unless it is part of your persona and/or mission and values.

It’s also important to always be honest as the face of your organization, as vegan influencer Yovana Mendoza Ayres is finding out. She was recently filmed eating fish in Bali, which caused a huge uproar among her plant-based fans and followers.

You can’t neglect your personal brand if you want to grow your leads, sales, loyalty and reputation.

It’s not a nice-to-have, it’s a must-have. People no longer look to big businesses to tell them what to buy; they want to see a face and personality that represents the product or service.

If you want to stand out from the competition, you need to an effective strategy. From your logo to your website to your social media presence, find the expertise to help you market yourself and your organization today and in the future.

Sales Tips for Small Business Owners

Small businesses are a source of livelihood for many and they contribute to economic growth of every nation. Small business owners range from work at home moms to individuals running small shops and sales is key to the success of these small enterprises.

Typically every small business owner is a sales person and this is because they know their business and products better than anyone else. Here are some sales tips for small business owners.

• Use of social media networks

We live in a digital age and social media networks are the way to go. Social media as a platform has millions of active users across the world at any given time. This makes it the best platform for marketing your business or products. To add to this it is also cheap compared to the contemporary marketing or advertising ways. Social media allows a large number of people to interact with what you are selling and you can create a presence on social media by creating a fan page and posting business related articles that interest your audience.

• Good relations with customers

In every business you will have some top buyers, those who buy your products or services from time to time and you cannot afford to lose such customers. The only way to keep them is by maintain a good customer relationship with them. Maintaining a good relationship with customers is one of the top sales tips used by many small business owners. You can maintain a good relationship with your clients by giving them after sale support. There are many businesses that sell their products and forget about the customers who bought from them. Most of such businesses are never there to listen to complaints from customers. When you give after sales support to your customers, you stand out and increase your chances of making more sales from return customers.

You can also improve customer relations by giving discount coupons. The world economy is not so good and many people are looking for discounts as a way of minimizing their expenditures. Discount coupons attract many customers to buy products or services from your business. You may opt to give discounts to return customers of customers who purchase in bulk.

• Confidence and product knowledge

Clients want to know about your product before they commit to buying it. This means that as a small business owner you need to have good knowledge about your product. You should be able to answer all the questions asked by your customers confidently.

Consistency is very important in sales and with the above tips you are assured of improved sales and growth of your small business.