Social Media Marketing Firms – How They Can Make Your Business A Success

Social networking sites such as Twitter, Facebook and LinkedIn among others have literally transformed from simple social network sites to major business/product/service marketing platforms. This is simply because of the large number of users accessing the sites on a daily basis. Like with any other marketing process, social marketing is a process that businesses/marketers employ to attract attention or gain traffic to their traditional business websites.

A common feature of social marketing is creation of relevant content that not only attracts but also encourages social networking users to share the same with their social networks. As users share content, a business/marketer gains what is referred to as “earned media” instead of “paid media”. Transformation of social networking sites to business marketing platforms has made it possible for a good number of firms to specialize in social media marketing, offering their services to millions of small, medium-sized and large businesses across the world.

There are several ways through which social media marketing firms can make your business a success story.

Business Reputation

Just in the same way that you strive to gain good reputation among your local clients, it is also very important that you have the same with social networking users. This makes it necessary to know what the users say about your business/product. A dedicated social media marketing firm will normally have what is referred to as Client Centre, a nerve centre that gives you information regarding what is said about your business/product on social media sites. A firm will normally gives you access to the centre with valuable reputation management tools for your own use.

Monitoring/Reports

Monitoring the performance of your marketing campaigns on social media sites can be a big challenge considering the fact that you need to focus on your business. Monitoring and reporting is one of the most important services that a social media marketing firm will provide you. A dedicated firm will continuously monitor the performance of your marketing campaign and report to you what is good about it and in case of poor performance, advise you on what needs to be done to improve the campaign.

Customized Marketing Campaign

Engaging the service of a social media marketing firm can be of great benefit when it comes to directing your campaign to a specific population in a geographic area. Although you may manage to gain a huge following on social media sites out of your own efforts, driving them to your traditional business website can be very difficult. A social media marketing firm will go the extra mile to keep your followers engaged through updated and encouraging content to attract them to your website.

Regardless of how small your business may be, having a presence on social networking sites is something you cannot ignore when you need to expand your business. However, engaging a social media marketing firm for the purpose of marketing your business on social networking platforms requires that you research carefully to identify a reputable firm that will take your business to the next level.

7 Business Development Marketing Tips For Social Media

You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using social media can help promote your brand image and how it can generate web traffic for your main business website.

Keep in mind that that social networking is a marketing tool and it is only effective when used properly to promote your business.

The key question for a business is “How is social media harnessed to generate real revenue and customers?” In today’s digitally connected society your customers regardless of their age, gender or economic status will be active on social networking sites.

Here are some of the latest usage statistics on social media use that will make a business take notice:

  • 68% of small businesses will increase their social networking marketing efforts in the next year
  • 56% of Twitter users say they use the micro blogging site for business or work related purposes
  • Over 40% of people have become ‘friends’ with or ‘like’ a brand/company on Facebook or MySpace
  • 20% of tweets are about business products
  • 46% of Facebook users say they would talk about or recommend a product on Facebook
  • 44% of Twitter users have recommended a product
  • Social media played a major role in holiday shopping – 28% of shoppers say social media has influenced their purchases

On the Facebook site alone:

  • More than 400 million active users
  • 50% of active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  • There are over 160 million pages, groups and events that people interact with
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • Males and females almost equally use social sites (47% vs. 53%)
  • 61% of Facebook users are middle aged or older, with the average age being 37
  • 18- to 24-year-olds don’t dominate any particular social networking site; they’re spread out all over
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month

The participation of your business in social networking should be self-evident, however, many businesses will go on to set-up social media sites and make no effort to participate and engage in the groups that their potential customers use.

To be successful in using social networking your business must find out where your potential customers spend time on these sites so that you can engage with them where they prefer and not where you prefer or are comfortable with. Participation and engagement with their social networks will form a platform from which to build relationships with communities of interest. This in turn will provide a new customer acquisition channel using the share and like capabilities of the social networking world. This “sharing” is the equivalent of word of mouth in traditional marketing.

Here are the 7 Business Development Marketing Tips for using Social Media:

1. Go where your customers are and not where you are comfortable

To find your customers on social networking sites consider the following:

  • Conduct a survey among your customers or potential customers.
  • Analyse and monitor traffic on social sites to discover how and where customers are sharing information about your business and your competitors.
  • Review marketing research or statistical information on the usage and demographics of the different social media sites.

2. Engage and interact

Social-media engagement is a conversation and your participation in the social network groups and communities is core to building relationships. Your value as a participant is judged by the value that you provide to the community as a whole. You can achieve this by freely sharing relevant, interesting and useful information

3. Research your competitors’ activities

You need to gather competitive information that can help your efforts. Conduct a competitive analysis of your top five competitors’ use of social media for the following:

  • The social networking sites that they actively participate
  • The type of content they publish
  • The number and type of followers, fans and views
  • The products, programs or events promoted

4. Release offers and programs that are exclusive to your social networking channels

You must give importance to your social media with exclusive offers for these promotional channels. This will entice potential customers to share with their networks the offer that is not available from other marketing channels.

As an example, provide offer an exclusive offer for your social media channel, such as discount coupon or voucher.

5. Social media participation requires authenticity and transparency

The words “authenticity” and “transparency” are a bit overused today, however, these are cornerstones to be successful with social networking. Be a real human being in your interactions. This is the foundation to build trust and connections with real people on social media groups and networks.

6. Look for value opportunities in selling through social networking

Take the opportunity to leverage social media in selling your products and/or services by offering relevant items that are of value to your followers. Make it easy for them to make the purchase from these social media channels.

7. Always test and refine based on results generated

Social media programs as a marketing channel are not exempt from testing and refining your messages and offers. You must make the effort to test, gather results and analyse how it can be improved before launching the program to the entire channel.

Apply these 7 Marketing Tips for using Social Media to give you the foundation for success building and growing your business using these communication channels.

Ignite Social Media for Optimal Small Business Visibility

Social media has come close to surpassing almost any other type of communication device known to man. However, with this type of exposure and popularity, how does a small business ignite social media in a way that creates visibility for their business on levels in which they've never realized? Well, here you will discover some important information that deals with small businesses and their ability to use this platform in a way that will drive targeted and relevant traffic to the products and services that they provide. If you aren't currently using this platform in your marketing strategies, the information provided here will be extremely important.

Facebook alone has over 800 million users. 250 million of those users are active at any given time. 100 million of those users are looking for products and services to purchase. 50 million of those users make purchases on a daily basis based on what other users are recommending. Now, this is just Facebook alone. There are other social media sites such as Twitter, LinkedIn, YouTube, Foursquare, MySpace, and Plaxo. If you aren't utilizing these services in any way shape or form, you are missing a vast marketing opportunity for your small business.

Now, it's important to understand that owners really don't have the time required to create a presence in each and every one of these areas. However, a small business cannot afford to wait until they can. In fact, a vast number of owners that have made a decision to ignite social media for optimizing their visibility have seen their numbers drastically increase. In fact, after making a decision, many owners strictly utilize the power of this type of marketing for driving traffic, creating exposure, and marketing their products and services on a consistent basis.

Using this type of marketing that involves Social Networking and Social Bookmarking for your business is more important today than it ever was. In fact, there are so many users that utilize these networks, that at least eight out of every 10 people you talk to will either be using this platform, or know someone that does. So, if you've been thinking about tapping into the exposure and popularity that this platform can provide for your company, it's time to ignite social media, whether via Facebook, Twitter, Linkedin, Pinterest, YouTube or any of the various other Social platforms available today, in a way that can optimize your visibility and allow targeted relevant traffic to find the products and services your company provides.

Why Social Media Marketing Is Important to Your Business

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.