You Engage on Social Media-But Are You Engaging?

Many businesses get one very basic thing about social media engagement wrong.

The average entrepreneur thinks about engagement in terms of single interactions. A post that gets a lot of shares and likes is not really engaging the audience. It’s only when there is a long-term relationship that you really start engaging.

Think of it as a real-life engagement. Consider that every single interaction is a date with your customers.You get to know each other on these dates. You tell them what you’re about and they tell you what they like and what they don’t.

After seeing each other for a while, you’re ready to move to the next step. The customers now expect to see engaging content. When you post on your media channels, they’re bound by loyalty to interact with it. Now, you’re engaged.

Ask Not What Your Customers Can Do for You

The way to any customer’s heart is through value-oriented engagement. Don’t think of ways in which you can get a benefit from your followers and fans. Think, instead, about how you can be of service to them.

You’re trying to build trust in your brand through engagement. You’ll never generate real engaging content if your audience doesn’t feel you are contributing to their lives.

What does that mean in practice? Well, for starters, it means engaging back. If your patrons have questions, answer them openly.

Make sure that you are always quick to address complaints and concerns when they are presented publicly.

Believe it or not, social media has been people’s first choice for customer service since at least 2016. In a way, it’s people taking advantage of the public nature of the platform. Regardless, you should see every instance of customer service as a double opportunity.

You can address a customer’s concern and at the same time generate good faith with that customer and any others who see the interaction. Customer service interactions are an absolute gold mine for engagement.

Three Ways to Really Start Engaging

There are countless tips, tricks, and insider information about how to improve social media engagement. Try some of these tried and true approaches to boost authentic engagement.

1. Make the First Move

Someone has to start the conversation on the first date. As the business, that responsibility rests on your shoulders.

There are many things you can provide that your potential customers want. Informative articles and blog posts are two simple ideas. Remember that it’s about generating value for them.

Don’t try to push a product on the first date. That comes later. First, show them you care about who they are and what they want.

2. Listen More Than You Talk

If your relationship is going to last, you’ll have to listen.

Don’t guess about your customer’s wants and needs. If you put in the effort, all the information is available with a little research.

Look at social media and website analytics. Define your audience demographics and look at what competitors are doing. You have to know who you’re talking to first.

Once you know who you are dating, you can start listening. Look at their social media posts. What do they want, what sort of things are the dissatisfied by? Use this info to craft your engagement strategy.

3. Be Relevant and Topical

Don’t be afraid to have a voice about current events. If you want to elicit a response, you need to talk about things that are relevant to your audience.

Be careful however, this requires a delicate approach and a good read on the pulse of your patrons.

Start Really Engaging

This is just the tip of the iceberg when it comes to social media engagement. As stated earlier, there’s enough advice about it out there to fill a sizable library. However, not every tip will work for every company.

Start by finding out who your customers really are and put yourself in their shoes. Then start working on offering more value through your social media engagement.

Engage Your Online Readers: Have You Checked These 5 Important Tips?

Engaging your readers is critical to your online business and brand promotion.

You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.

But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won’t be able to achieve your goals.

As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.

What does it mean?

It means the common visitors aren’t spending much time and leaving your pages speedily.

What’s more disheartening is that even those who are spending some time checking the pages aren’t spending more than 37-odd seconds.

Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.

Whatever could be the reason, it’s important to understand your prospects and readers well and engage them.

But how to do it? How to write engaging content?

Well, follow these 4 tips for improved engagement and better business.

1. Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioral patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.

2. Have relevant supporting images: Images– besides being good text breakers–also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes the words. So, have supporting images on your pages for better connections with your prospects & readers.

3. Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages–especially when you are planning to do instructional blog posts–could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.

4. Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story, and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.

5. Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips–in bullet form–to better engage them and inspire them to consume your content–right from beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.

Wrapping-up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops, readers’ engagement balloons.