Engage Your Online Readers: Have You Checked These 5 Important Tips?

Engaging your readers is critical to your online business and brand promotion.

You could be writing many blogs/articles on a daily basis and posting them on various sites hoping, to have bigger business footprints.

But, if your prospects and readers are not spending time on your pages and checking them thoroughly, you won’t be able to achieve your goals.

As per a report, in 2016, while content marketing was up 300%, engagement was up just 5%.

What does it mean?

It means the common visitors aren’t spending much time and leaving your pages speedily.

What’s more disheartening is that even those who are spending some time checking the pages aren’t spending more than 37-odd seconds.

Perhaps, the huge volume of content available nowadays is motivating them to leave your pages to check other sources. Maybe, their exposure to other media tools simultaneously is also behind the high bounce rate.

Whatever could be the reason, it’s important to understand your prospects and readers well and engage them.

But how to do it? How to write engaging content?

Well, follow these 4 tips for improved engagement and better business.

1. Know our prospects & readers: Find out what they want and what their likes and dislikes are. Study their behavioral patterns. A good source of information on your prospects and readers could be the different social media sites that they could be using.

2. Have relevant supporting images: Images– besides being good text breakers–also have the ability to convey your message in a more powerful manner. Relevant images carry your story forward and engage your readers and prospects in a nearly guaranteed way. Your brain process images faster than it processes the words. So, have supporting images on your pages for better connections with your prospects & readers.

3. Have the right supporting videos: Videos could be a powerful tool to attract and engage the viewers. Having them on your pages–especially when you are planning to do instructional blog posts–could do wonders. And, hook your prospects and lead to better engagement. It will be a great idea, if, instead of having infographics, you use videos to convey your message and reach your target viewers. The good news: now with smartphones, you have a handy and inexpensive tool to shoot decent videos for your pages.

4. Use appropriate quotes by well-known personalities: Quotes are wonderful text breakers. They also lend credibility to your story, and carry it forward. People trust you when you support your content with a relevant quote, by a famous & respected figure. So, use appropriate quotes that support what you are saying. Using them in italics will help. It will make your text more professional and engaging.

5. Highlight tips: People generally visit sites to get help and relief from a problem they could be suffering from. So, share useful tips–in bullet form–to better engage them and inspire them to consume your content–right from beginning to end. It will naturally result in them spending more time on your pages, and resultantly, doing what you may want them to do.

Wrapping-up, it pays to engage your readers and prospects. Have supporting and relevant images and videos to engage them in a better manner. Also, use quotes and highlight useful tips so that while the bounce rate of your web pages drops, readers’ engagement balloons.

Why Social Media Marketing Is Important to Your Business

SMM, the new tool in the business arena has shown a promising rise, the recent years. The web world is going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing. Today nearly 84% of B2B marketers use social media in some form or the other. No matter what you sell and who your target audience is,, using social media as a marketing tool is a sure shot way to you grow your brand!

Not having an active social media presence is kind of like living in the ancient times. People may ask what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the reasons why:

Increased Web Traffic

Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, well-placed social media posts can make all the difference. A single link on Reddit or links submitted to StumbleUpon can transform a page from a handful of visitors a day to hundreds. Who wouldn’t want to capitalize on that?

Boost SEO

Social media can boost your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Driving traffic to your optimized pages with social media posts will cause them to climb much faster in the search engine results pages (SERPs).

Connect with Consumers & Industry Leaders

Social media leads to real relationship building. Twitter and Instagram marketing can get you free interaction with your customer base – you can read their tweets and status updates to get insights into their daily lives like what products they prefer and why etc. & maybe you can fine tune your strategy.

You can also use social media as a tool to connect with thought leaders and tastemakers in your space, as well as journalists who cover your industry.

Get your message across

As people view Twitter and Facebook as social networks, not marketing machines they’re less likely to see what you post as marketing and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.

Targeting and retargeting with Ads.

The highly customizable nature of social media ads. like Facebook ads, is one of the reasons social media is important. These ads even allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to retarget the users who visit you & even convert them into solid leads and sales.

Get noticed at events

It’s easier to get noticed at events and even generate earned media coverage with social media posts. At any event there’s no better way to leverage your presence than with the help of social media.

Immediate response

The feedback you get in the process of SMM, you’ll be the first to know when there are issues – and you can take immediate steps to resolve them right away and consumers appreciate companies that respond to customer complaints.

Builds Brand Loyalty

Brand loyalty can be built on a strong social media presence. It has been found that brands with active social media profiles have more loyal customers. Being active on social media helps you become less like a business and more like what you truly are – a unified group of people who share a vision.

Are you ready to jump ahead of your competitors with social media? Want to see your rankings climb fast? Pull out that phone and give us call. We’ll help your dreams come true.