The automation associated with any aspect of home business is a wonderful thing. It allows us the time to focus on other areas of marketing without having to work around the clock. It also gives us more freedom to learn new things that will help us grow our business. When your time is better managed and your days are better organized you’ll see that you accomplish more than you did when your business wasn’t running on autopilot.
There are some more popular marketing techniques out there that run as an automated system. Something like PPC (pay-per-click) can easily be set up so that your ad runs consistently without having to do a thing. It can be a great option for some, as long as you have enough money to keep the operation going. But today we’re not talking about PPC. We’re talking about the extremely low cost option of social media.
The great thing about social media is that it cost nearly nothing to operate. A little extra time and effort can go a long way with this marketing method. It can also be extremely effective given you’re doing it correctly. A free option to help automate your social media can be found through Social Oomph. This is software that will give you the ability to enter posts and have them distributed at certain times of the day. It saves the trouble of having to login and post something every hour or so. Though it may take a little bit of time to set up the reward is well worth it.
The automation of the system is really through the ads, content, or any other posts you put out there. To truly run this on autopilot and generate leads you have to make sure you’re putting out the correct content. There is much more to it than just posting an ad that tries to sell something. You need to mix it up by also posting quotes, videos, and links to other articles found on various sites including this one. Quotes are great because everyone loves a good quote. It can easily add something to their experience when they see your information. It’s also something that they can take and reuse. Make sure the content adds value and gives the reader something to learn. It can also be interesting or even something funny mixed in between.
When you do post links, remember to shorten them. You can use a site like the bit.ly to help you do that. The great thing with this site is not only does it shorten your links, but it will also provide you with feedback on how many visits or clicks you’ve had for that specific link. If not many people are clicking a particular ad, then you know it’s not working. Be careful not to go overboard with ads. A general rule of thumb is to keep your ads at about a 4 to 1 or 5 to 1 ratio. No one likes to be bombarded with advertisements. Doing so will cause you to lose people.
Once you get everything together to be posted, be sure to add tracking codes to your ads. Without them you won’t be up to see where your traffic is coming from. If you don’t know where your traffic is coming from it can make it difficult to fine-tune your marketing campaigns.
When you’re starting out make sure you go slowly. Having patience is your biggest asset. Moving too quickly will have a negative impact on your business. Put up a few posts a day and gradually increase. You can set yourself up for weeks of posting in a very short amount of time. Be careful not to make it repetitive though. People don’t want to read the same set of posts every couple hours. The last thing you would want to do is ruin a lead generation technique that doesn’t cost you anything.