Online Reputation Management Tips For Small Businesses

Almost every business irrespective of its location has an issue with a customer. This situation should be dealt quickly and amicably. Otherwise, it may end up with the customer posting in a public forum. The agitated customer may feel that they need to issue a warning to people about your business. News can travel faster now in this age of the internet. Negative words can have an adverse impact on your business. However, if you have prepared to handle online criticism of your company, then you may be able to tackle effectively and minimize the financial impact. Let us discuss some tips for your online reputation management.

Create a presence on media sites

Your company should be present on some social media platforms. However, if you are in a highly competitive market, you may need to be active on some other social media sites as well. There are numerous such sites available and some of them specific to your business. For many high-tech companies, integration with LinkedIn may be helpful.

Strengthen your influence on social media accounts

You need to increase your influence on the various social media accounts. Just having a Facebook, Twitter and Google+ account is not sufficient. Building your audience for them is important too. You can make your social media accounts to interact with your customers. If someone starts to post negative things about your business, then these accounts should be strong enough to outrank these negative postings.

Consider your brands

You may require building social profiles for your product names and brands. Develop contents to rank for those names. Maybe to reserve each brand name, you may need to develop web pages, websites and social media profiles.

Protect individuals associated with the company

A solid reputation management strategy is essential for the founders, owners, and executives who are distinctive. Very often, customers search by names for doctors, dentists, lawyers, so it is necessary to protect these individuals associated with the business.

Implement authorship

You can implement authorship as a marketing strategy. This is helpful for businesses where owners are closely related to the identity of the business. The author tag is associated with individuals and not a business page.

Blog

Blogging not only helps in improving site’s rankings on good keywords, but for reputation purposes, it ranks for your name, and you can respond to any assertions made about your organization.

Do not be inflexible

When you are responding to negative reviews, you may want to give your process a serious thought. It is worth investigating whether there may be some weaknesses that need to be addressed. Especially if you have been receiving negative feedback frequently about a particular thing, then you should come up with a solution without going into any conflict with the customers.

Conclusion

Investing in proactive online reputation management services is a good decision by small businesses in the long run, especially if such a crisis crops up. If you do not have time to handle this or you do not how to tackle this, have someone handle it for you.

Social Media for Business (1) – Top 3 SMM Time Management Tips

I don’t need to tell you how effective involvement in social media is essential for your business growth but effective here is a keyword. Social websites are not called social for no reason: they are friendly in nature. To succeed in SMM, you need to focus on building relationships and avoid the sales pitch or at least make it subtle.

It goes without saying that the process can be time-consuming especially with the avalanche of social media options out there. So, how can you leverage SMM without investing too much time into it? Here are some tips to help you out.

Tip 1: Go for cost effective delegation that yields proven results

I often feel that doubling or tripling the number of my page fans/friends on Facebook is both time-consuming and boring until I was browsing a freelancing site and found this interesting job post:” I am looking for someone to add friends to my Facebook account from a certain city. I’m looking to have 3000 friends added from certain area.”

Guess what, the employer offered $15 for this job and there many candidates were lined up. The beauty of hiring freelancers to do the “donkey work” on your behalf is that you save your precious time for what really matters plus there is no risk involved here since you only pay for results. In fact, I would recommend that you browse job postings in some freelancing sites to get more ideas for time-saving tasks that you can delegate. A good place to check is oDesk because they have category for SMM jobs.

In addition, if writing is not your cup of tea, it is worthwhile to hire a SEO copywriter to take care of your blog content because if your blog didn’t standout to your niche market, others will and you certainly don’t want that.

Also, hiring a professional to do few short yet excellent video presentations about your business to be published on YouTube and your own site is definitely an investment in place.

Time is money. Sometimes”buying” some of your precious time for few bucks can be a sound decision. And if you take the freelancing sites route, you will always end up with a good deal.

Tip 2: Be Selective

You need to be very selective and choose the best social media sites that are in line with your business goals. In doing so, think quality versus quantity. In other words, it is better to have quality profiles in 3 social sites and take the time to create a powerful presence there than just creating profiles in 1000 sites that you probably wouldn’t visit again! As a minimum, you need to go for Twitter, Facebook plus your own blog. And hey, YouTube is a fantastic visibility magnet so keep it in mind! Later on, you may also add LinkedIn to the mix.

Tip 3: Leverage Technology

There are so many free tools available online that helps you preschedule your social media posts, the most popular of which is ping.fm. You can dedicate 2 hours per week for prescheduling your posts and that’s it!

Having said that, it is important to realize that these automatic tools only take care of the “broadcasting” side of social media on your behalf. You still need to be effectively present in some carefully selected social media sites in order to answer questions, interact, and build relationships with your niche market. Good luck!