5 Ways Improve Art Marketing Using the Power of Social Media

Social Media is a fundamental shift in the way we all communicate. It is not a fad, yet many artists and galleries are still intimidated and puzzled at the idea of joining in on the Social Media Revolution. Learn these 5 ways to harness the power of Social Media and improve your art marketing.

1. Build Your Brand:

What is branding? The American Marketing Association (AMA) defines a brand as: “A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller of group of sellers and the differentiate them from those other sellers.”

  • Social Media is the quickest way to build brand identity for you and your art business.
  • Solid brand identity differentiates you from the pack.
  • A strong brand is invaluable and serves to communicate credibility to your prospective customers and collectors.
  • Use Twitter, Facebook and YouTube for building your brand by posting images of your art, tutorials and recent blog posts.

2. Networking:

  • Your are not alone! Being an artist is a solitary occupation, but with social networking.
  • Reach beyond your niche art market and attract new customers.
  • Get instant feedback or a critique on your latest painting or blog post.
  • Learn from other artists and business leaders.
  • Gain inspiration from others.
  • Become more business savvy.
  • Facebook is a great way to make ‘real connections’ within my art niche marketplace. Twitter quickly and easily reaches beyond the art niche. I have sold my art using Twitter.

3. Keep Your Finger on the Pulse:

  • Artists are the movers and shakers of the world and need to stay informed.
  • Artists should follow new trends in design, decorating, fashion and technology and how it influences your art and sales.
  • In this challenging economy, being a successful artist not only consists of creating great art, but also creating a strong business.

4. Marketing:

  • If you don’t have a website you are invisible. A website is a must, a blog even better.
  • It’s time for artists to “Think Outside the Frame” about art marketing!
  • SM is already changing the rules of the marketplace.
  • Use YouTube to share videos of your latest art tutorial or artwork. This builds brand recognition and drives traffic to your website or blog.YouTube is the #2 largest search engine in the world after Google!

5. Don’t be a Dinosaur:

  • Artists and galleries must evolve to stay competitive.It is clear that those artists and galleries who do not join in will most likely go the way of print media.
  • Now is the time of natural selection and survival of the fittest.
  • Jump in even if you don’t yet understand it!

Affordable & Effective Marketing Tips to Promote Your Business Online

There are many ways that you can market your business without having to spend a lot of money and if you know what they are, then you can get started. You can do this simply by creating some stunning content and having it posted on your blog or even by writing for an industry-related magazine. These are just a few of the many options that you can pick and choose from, so make sure that you are considering what options are going to be ideal for you.

Affordable Marketing Tips

Make sure that you are looking at the budget that you have for marketing and that you are thinking of how you can get the most for your money. Here are some great tips that can help you to save money or get marketing done at affordable prices, including:

• Creating some of the best and most unique content that is found on the internet and posting it on your blog

• Create your own My Business Google account to ensure the visibility on various sites like Google Maps

• Build an email list of interested customers and make sure that you are letting them now when new services or added or when you have a sale

• Write an informative article for one of your industry related magazines

• Attend some of the functions for local networking

• Sponsor or even co-sponsor a giveaway or contest

• Build an affiliate program for your loyal customers

• Write guest posts for some of the popular niche sites

• Comment on various blog posts

• Create a group and profile page on Facebook for your business

• Offer some free introductory products on your page

• Create some stunning infographics that you can use

• Create business cards that will catch the eye

• Host some classes locally

• Post free information on your social media pages

• Interact with customers on social media through comments, messages and more

• Buy advertisements on Facebook and other social media platforms

• Consider PPC as an option

• Offer discounts to people who subscribe to your mailing list

Think about these various ways that you can save money when it comes to advertising since most of them would be affordable and can fit into any budget that you might have. Find the ones that work for you and that would cover the needs that you might have, so start looking now.

There are plenty of ways that you can get effective and affordable marketing without blowing up your current budget. Think about creating some great content and posting it on your site along with writing guest posts for other industry sites. Also, you should make sure that your business is claimed on all of the Google Business tools and that you are updating the information as it changes, if it does. You also want to make sure that you are finding the right marketing technique that would work for you, including giveaways and much more.

Social Media Marketing Myths and How to Best Use Social Media

These days, everyone in the business world seems to be talking about “social media marketing” and how it can grow their business. Everyone wants to believe that taking on a social media strategy will magically drive in tons of new visitors to their website, which in turn will make them into customers at their business. However, for many small businesses, these expectations don’t always seem to come true. Here are several of the most common myths about how social media marketing will grow business, and tips on better approaches to using social media.

1. You need to hire a “social media guru” to handle your company’s social media accounts

Think you need some “internet ninja” to take care of your company’s Facebook, Twitter, LinkedIn, and other social media accounts? You most definitely don’t. Many businesses take one look at the words “social media marketing” and decide that they’d be better off with paying some young person to manage their social media accounts, which will cause business to magically grow on its own. Think again! Not only can social media accounts often be maintained by staff who already works at the business, but also, social media is not just some fad that only young people understand. Websites used for social networking are easy to use and easy to navigate – they wouldn’t have as many users as they do if this weren’t the case. You don’t need to know any fancy language or need to be a computer genius to make the most of social media sites.

2. You can be fluent in “Twitter”

While the average person who is new to Twitter may take one look at the site and feel instantly confused, there really isn’t that much to it. Twitter is used to broadcast short and quick statements to the public about what you’re up to, where you are, or in the case of business: what promotions are going on, new blog entries, or other news. Here is all you really need to know about using Twitter:

a) # – Hashtags

Hashtags (#) are used to make categories, or “trends.” You can put a hash tag between a word or multiple words (just remove the spaces) to create a category, or discuss a category that is already trending. You can tell what is trending based on the “trends” list on the right of your screen. For example, if you are “tweeting” about the weather and you want your tweet to fit into the category of “weather,” your tweet might look like this:

“Today is a beautiful day. #weather”

Don’t overuse hashtags – you should really only use them when you’re trying to make a certain part of your tweet searchable so other users can find what you are saying based on that category.

b) The @ sign

The only function that the @ sign serves is to direct your tweet at another Twitter user. If your friend’s username (or handle) on Twitter is Bob, you could tweet “Today is a great day, right, @Bob?” if you want all of your followers to see it. Or, you could send a Direct Message to Bob by saying “@Bob hi how are you?” Talking directly to your followers via the @ sign is a great way to build relationships with potential customers.

3. People are going to find YOU on social media sites

This is one of the most popular myths about social media, yet it couldn’t be further from the truth. Unless you happen to work for a company that already has tons of customers, fans, or followers in real life, it is probably going to be a challenge to find followers on your social media accounts. This is where promotion and word of mouth come into play. Make sure your in-person customers know where to find you on these sites. You can inform them of your username via a poster, a business card, or an email campaign. Provide incentives to people who do follow you or friend request you. For example, you can tell customers that you often have deals on your social media sites that are only available to followers. This is a guaranteed way to increase the amount of followers and fans on your pages.

4. Every business needs a strong social media presence

When considering your own business’ social media strategy, ask yourself one question: what does my actual customer base look like in real life? If you are catering your services to a population that is older or probably won’t be using digital media in the first place, don’t waste your time (and money) on social media. Stick to more traditional methods of marketing and customer relations. Although it is all the rage to use Facebook and Twitter for your business, there are many businesses that can get by just fine with an effective website and listings in online directories.

Social Media Marketing – Putting Your Company Into the Social Crowd

It’s always difficult to market towards certain demographics. With social media being increasingly huge, there is no better platform to use. Utilising social media to your advantage can help you figure out what kind of audience to market towards, who enjoys what, and who will most likely enjoy your product. With these tips, you can use social media and make it one of your largest asset in your marketing strategies.

1. Decide which platform to use – There are a number of different social platforms and user bases. From Facebook to Instagram to Tumblr, there is no shortage of client bases to use. It is arguably the most important to focus on one or two platforms to begin with, to ensure that you don’t fizzle yourself out with focusing on multiple things at once, as marketing is just one aspect of running a business. Be sure to keep track of which platform is receiving more traffic, as the one with a larger traffic count will more likely be the one with a bigger base in the long run.

2. Connect your blog or website with your social profiles – Creating a number of social media profiles is essential for social influence. This is why it is even more important for you to link your main base of operations (website or blog) to all your social media profiles, and vice versa. Market your website on your social media profiles, and market your social media profiles on your websites. This ensures the creation of a closed loop, creating a large network of people that are connected with both aspects of your business, bringing in more traffic for your business.

3. Share interesting content – If you want to market towards to right people, you need to make sure you’re sharing content that they will enjoy. If you share interesting and helpful content, then you’re most likely to have your content shared and spread among the crowd. More importantly, don’t forget hashtags. The use of hashtags can help your clients keep track of your posts, and if they’re big enough, become a trend.

4. Keep your profile standing out – When it comes to social media marketing, it’s important to stand out from the crowd. There are a variety of ways to do this, as stated above you can post specific content toward a certain audience. But a core way to do this is to keep above the exposure. To face facts, you won’t be the last to be marketing on social media, which is why it’s important to make sure your posts aren’t lost in the ocean of others that are posted every day. There are a couple of different ways to do this, as you want to stand out but you also don’t want to over expose yourself. For a personal social media account, you can post as many times as you want per day as you will be mainly marketing towards friends and family. For your social media business account, it is advised that you don’t post more than twice per day, or seven times per week, as followers may simply ignore your posts.

5. Follow the influences in your crowd – The odds are that you aren’t going to be the biggest fish in the social media marketing pond. This makes it important to follow the bigger ones. If you happen to catch their eye, then you may be lucky enough to strike up a collaboration or a partnership. There is also the added bonus of recommendations. If you follow popular people, then you will most likely pop up in the recommended list for their followers, in turn gaining more traffic for your profile.