Marketing Tips With Twitter – Using Social Media Responsibly

Twitter is one of the latest rages in technology. People use this social media network to follow celebrities, friends, and family or keep up to date with important announcements by organizations during emergencies. Some people have also realized its potential for marketing their businesses. You may be looking into Twitter as a tool for your business or you may already be using it and looking for tips on how to improve your use of it.

You can post mini-blogs, tweets, of links to your website to followers, but do not overdo it. Twitter is a social media network, and people like to be entertained, so be sure to give them entertainment. Scatter posts with jokes, sayings, and links to amusing videos or sites. Instead of simply accosting your followers with ads, build relationships with them by posting things about yourself and your business. You can give a brief biography of yourself and how you started the business, what your mission statement is, etc. People like to give their business to others they know and trust, and in the age of internet and telephone deals, Twitter allows people to connect in a more personal way.

Another key is to know what you want to say. Although this sounds like an obvious thing, it is very important. Twitter allows you to post up to 140 characters at a time, which is only a couple of sentences at most. You want to have a comprehensive picture of the information that you want to share, so you can plan each post to give your customers part of the big picture.

Listen to what your followers tell you and what they talk about. If some of your customers criticize one of your products or services, then do not just tell them they are wrong or ignore their comments. Ask them what they were dissatisfied about and what your company can do to make their next experience better. If you show a real interest in providing for your customers, then they will notice it and pass on word.

Do not forget to connect with other businesses in the same field as you. Not only can you learn from your competitors are doing, but they might also give you some tips on strategies that have worked for them. It is better to learn from someone else’s trial and error rather than make all the same mistakes for yourself. Keep these strategies in mind whether you are devising your marketing plan for Twitter or adjusting it and watch your business grow.

5 Best Social Media Marketing Tips for Small Businesses

Whether you have a small business or a startup, you cannot disagree with the fact that social media is an essential part of marketing strategy. Anything going wrong on social media can have a negative impact on your business. Here, we’re presenting the five best ways through which you can make your social media marketing strategy work:-

Proper Planning

Many small business owners think social media marketing is simply creating an account and sharing regular updates. However, when they don’t get any positive response, they give up straight away thinking that social media doesn’t work. Conversely, the reality is that they did not make a real plan.

Social Time Scheduling

In social media marketing, the time and the frequency chosen for posting are important. You will have to keep a close eye on the latest ongoing trends that are pertinent to your business. Regular interaction and having conversations with your clients is essential.

Clients’ Engagement

You are required to focus on regular engagement with your clients. A small business owner can engage with clients by promoting their updates, and sharing their views. You are required to reply to their queries, asking them questions, and asking them for their opinions.

Content is Real King

Writing and sharing interesting content with your audience and potential customers should be your main concern. It can play an important role in getting your message across. A great content will attract visitors organically, and they will regain in touch with your business.

Have Some Excitement

Your social channels should be practical as well as they also need to be appropriate. Everyone loves to express amusement, so make time to keep your audience by posting jokes or fun images. Focus on your target, post relevant updates, and keep up pace with the newest trends going in the market.

Some of the social media marketing strategies involve:-

Facebook Marketing: Facebook had whopping billions of monthly active users. You need to be taking full benefit of this most popular social network. We’re here to help with forward-thinking social media strategies including content creation and promotional contests related to your business.

Twitter Marketing: Twitter has become a great place for businesses to connect with customers. Most of the users are more likely to procure a brand followed by them on Twitter, there’s no better place to get started now!

LinkedIn Marketing: LinkedIn is the largest professional network in the world. In the event you’re looking to establish your brand, don’t forget LinkedIn out of your marketing strategy.

YouTube Marketing: YouTube has maintained its position as the top video sharing website in the world, and with over billion hours of video watched every month. In the event, you have commercials, ‘about us’ videos, etc., YouTube is the main property for getting your videos found.

Social Media Marketing Tips

Today, having an excellent internet marketing strategy is often crucial to the success of any business. There are plenty of passionate people who start their own business only to eventually fail. Unfortunately, passion isn’t always enough. In order for your business to be successful, you need passion and a solid marketing strategy. In this day and age, that should include social media marketing.

Marketing 101

  • Be sure to backup all of your business information. Viruses, malware, system crashes, and other issues can wipe out your entire business in the blink of an eye.
  • Also, depending on your work environment, you may want to consider a Rackmount LCD, KVM rack, or LCD keyboard drawer in order to protect your equipment as well

Once you have the basics covered, make sure that your landing page is optimized. It is often the first impression your customers have of you and your company, and you know what they say about first impressions.

How to Optimize your Page

  • Choose a name for yourself on your social media pages and stick with it
  • Check your privacy setting and make sure that your page is accessible by everyone
  • Include your keywords in your “about me” or in other spaces on your page. These should be keywords about you but more specifically about your business
  • Add photographs which pertain to your business. Photos help grab the reader’s attention, especially on social media site
  • Add captions and descriptions to your photos which pertain to your business and will perk the reader’s attention about your products or services
  • Create discussion forums or polls in order to interact with your potential customers. You can also post things on your page which solicit a response from your customers
  • Ensure that all content you post on your page is quality
  • Post only relevant content on your page, (if you really need to play that farming game, create another personal profile to do so)
  • Post valuable, informative, discussion triggering content
  • Depending on the type of business, you may also post exclusive discounts or coupons to your page viewers

Tops site to utilize for social media marketing include

  1. Facebook – be sure to set up a business page and a personal page as well. You can reference your business page from your personal page in order to send more traffic to the business
  2. Twitter – if you are unfamiliar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked
  3. LinkedIn – be sure that you fill out your profile completely. This site is often viewed in the business world as a bit more “professional” that general social networking pages, (such as Facebook, MySpace, and Hi5)
  4. Digg and StumbleUpon – submit all of the pages from your website to both Digg and StumbleUpon

The marketing power of social networking is vast and generally free. If you haven’t already started tapping this great resource to ensure the success of your business, there is no time like the present, so get started today.

Top 5 Social Media Marketing Tips for Businesses

Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy.

However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a quick rundown of the top five ways through which you can make your strategy work.

Here are 5 things that businesses can implement to maximize the effectiveness of their social media campaigns:

  1. Plan Your Social Media Marketing Strategies

Many business owners think social media marketing basically means creating a new account and sharing a couple of updates. They apply the same theory on multiple social media channels and expect the same results. They think – “If you build it, they will come!” When they don’t get any foothold, they give up instantly thinking that social media doesn’t work. However, the harsh reality is that they did not formulate a real plan.

  1. Schedule Your Social Time

Stability is the name of the game when it comes to social media marketing. The time and the frequency chosen for posting are crucial. You will have to keep an eagle’s eye on the current trends and alerts that are relevant to your business, and keep a track of what your customers are doing and saying. Interacting regularly and having conversations with your customers is necessary. Rule of thumb: Allocate at least two hours a week to every social networking site you are present on!

  1. Engage With Your Customers

Focus on connecting and engaging with your customers. A business can engage with customers and prospects by promoting their updates, sharing what they are saying, mentioning them frequently, replying to their questions, asking them questions, inviting them to events, asking them for feedback or sending them a direct message. Frequently engaging with customers and regularly promoting what they share ultimately leads to more customer satisfaction and higher sales.

  1. Content is Still King

Writing and sharing high-quality content with your audience and prospective customers should be one of your priorities because of the key role it can play in how you communicate with your readers and get your message across. A great write-up will attract people organically, and they will hang around much longer.

  1. Be Fun

Last but not the least – your social channels should be useful; however, they also need to be relevant. Everyone loves to laugh and bond; so make time to engage your audience by playing with words or through jokes or fun images.

There is so much information available online; hence, hearing an advice from true and renowned expert will take you in the right direction. Focus on your goals, create high-quality content and keep up pace with the latest trends.