5 Best Social Media Marketing Tips for Small Businesses

Whether you have a small business or a startup, you cannot disagree with the fact that social media is an essential part of marketing strategy. Anything going wrong on social media can have a negative impact on your business. Here, we’re presenting the five best ways through which you can make your social media marketing strategy work:-

Proper Planning

Many small business owners think social media marketing is simply creating an account and sharing regular updates. However, when they don’t get any positive response, they give up straight away thinking that social media doesn’t work. Conversely, the reality is that they did not make a real plan.

Social Time Scheduling

In social media marketing, the time and the frequency chosen for posting are important. You will have to keep a close eye on the latest ongoing trends that are pertinent to your business. Regular interaction and having conversations with your clients is essential.

Clients’ Engagement

You are required to focus on regular engagement with your clients. A small business owner can engage with clients by promoting their updates, and sharing their views. You are required to reply to their queries, asking them questions, and asking them for their opinions.

Content is Real King

Writing and sharing interesting content with your audience and potential customers should be your main concern. It can play an important role in getting your message across. A great content will attract visitors organically, and they will regain in touch with your business.

Have Some Excitement

Your social channels should be practical as well as they also need to be appropriate. Everyone loves to express amusement, so make time to keep your audience by posting jokes or fun images. Focus on your target, post relevant updates, and keep up pace with the newest trends going in the market.

Some of the social media marketing strategies involve:-

Facebook Marketing: Facebook had whopping billions of monthly active users. You need to be taking full benefit of this most popular social network. We’re here to help with forward-thinking social media strategies including content creation and promotional contests related to your business.

Twitter Marketing: Twitter has become a great place for businesses to connect with customers. Most of the users are more likely to procure a brand followed by them on Twitter, there’s no better place to get started now!

LinkedIn Marketing: LinkedIn is the largest professional network in the world. In the event you’re looking to establish your brand, don’t forget LinkedIn out of your marketing strategy.

YouTube Marketing: YouTube has maintained its position as the top video sharing website in the world, and with over billion hours of video watched every month. In the event, you have commercials, ‘about us’ videos, etc., YouTube is the main property for getting your videos found.

Social Media Marketing Tips

Today, having an excellent internet marketing strategy is often crucial to the success of any business. There are plenty of passionate people who start their own business only to eventually fail. Unfortunately, passion isn’t always enough. In order for your business to be successful, you need passion and a solid marketing strategy. In this day and age, that should include social media marketing.

Marketing 101

  • Be sure to backup all of your business information. Viruses, malware, system crashes, and other issues can wipe out your entire business in the blink of an eye.
  • Also, depending on your work environment, you may want to consider a Rackmount LCD, KVM rack, or LCD keyboard drawer in order to protect your equipment as well

Once you have the basics covered, make sure that your landing page is optimized. It is often the first impression your customers have of you and your company, and you know what they say about first impressions.

How to Optimize your Page

  • Choose a name for yourself on your social media pages and stick with it
  • Check your privacy setting and make sure that your page is accessible by everyone
  • Include your keywords in your “about me” or in other spaces on your page. These should be keywords about you but more specifically about your business
  • Add photographs which pertain to your business. Photos help grab the reader’s attention, especially on social media site
  • Add captions and descriptions to your photos which pertain to your business and will perk the reader’s attention about your products or services
  • Create discussion forums or polls in order to interact with your potential customers. You can also post things on your page which solicit a response from your customers
  • Ensure that all content you post on your page is quality
  • Post only relevant content on your page, (if you really need to play that farming game, create another personal profile to do so)
  • Post valuable, informative, discussion triggering content
  • Depending on the type of business, you may also post exclusive discounts or coupons to your page viewers

Tops site to utilize for social media marketing include

  1. Facebook – be sure to set up a business page and a personal page as well. You can reference your business page from your personal page in order to send more traffic to the business
  2. Twitter – if you are unfamiliar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked
  3. LinkedIn – be sure that you fill out your profile completely. This site is often viewed in the business world as a bit more “professional” that general social networking pages, (such as Facebook, MySpace, and Hi5)
  4. Digg and StumbleUpon – submit all of the pages from your website to both Digg and StumbleUpon

The marketing power of social networking is vast and generally free. If you haven’t already started tapping this great resource to ensure the success of your business, there is no time like the present, so get started today.

Top 5 Social Media Marketing Tips for Businesses

Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy.

However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a quick rundown of the top five ways through which you can make your strategy work.

Here are 5 things that businesses can implement to maximize the effectiveness of their social media campaigns:

  1. Plan Your Social Media Marketing Strategies

Many business owners think social media marketing basically means creating a new account and sharing a couple of updates. They apply the same theory on multiple social media channels and expect the same results. They think – “If you build it, they will come!” When they don’t get any foothold, they give up instantly thinking that social media doesn’t work. However, the harsh reality is that they did not formulate a real plan.

  1. Schedule Your Social Time

Stability is the name of the game when it comes to social media marketing. The time and the frequency chosen for posting are crucial. You will have to keep an eagle’s eye on the current trends and alerts that are relevant to your business, and keep a track of what your customers are doing and saying. Interacting regularly and having conversations with your customers is necessary. Rule of thumb: Allocate at least two hours a week to every social networking site you are present on!

  1. Engage With Your Customers

Focus on connecting and engaging with your customers. A business can engage with customers and prospects by promoting their updates, sharing what they are saying, mentioning them frequently, replying to their questions, asking them questions, inviting them to events, asking them for feedback or sending them a direct message. Frequently engaging with customers and regularly promoting what they share ultimately leads to more customer satisfaction and higher sales.

  1. Content is Still King

Writing and sharing high-quality content with your audience and prospective customers should be one of your priorities because of the key role it can play in how you communicate with your readers and get your message across. A great write-up will attract people organically, and they will hang around much longer.

  1. Be Fun

Last but not the least – your social channels should be useful; however, they also need to be relevant. Everyone loves to laugh and bond; so make time to engage your audience by playing with words or through jokes or fun images.

There is so much information available online; hence, hearing an advice from true and renowned expert will take you in the right direction. Focus on your goals, create high-quality content and keep up pace with the latest trends.

Social Media Marketing Tips & Tricks for 2018

As we enter into a new chapter on a new calendar year, it’s time to start thinking about effective social media marketing strategies for your small business. In order or you to stay ahead of the competition it’s imperative for you to adjust your marketing strategy to take advantage of prevailing trends and the ever evolving market for various business industries. The small business platform has changed a lot within the last few years and staying up to date with those changes can be a challenge.

Below are a few social media marketing tips To keep you ahead of the competition in 2018.

  1. Increase Your Visibility – The reason social media marketing is so huge is because so many people spend time there. You can’t increase visibility for your business and online personality with a private page. During the year 2017, I saw a lot of this and it made me scratch my head a bit. I’m not sure why but the drawbacks to this can hurt your brand. If your biggest concern is unwanted spam comments, this can be controlled and eliminated with the block button and by updating your settings. The goal is to accommodate your audience and generate leads. Make sure every piece of your social media strategy serves the goals you set and the people who will see it. Refine your social media presence. It’s vital to the survival of your brand. Increasing your visibility drives traffic and invites engagement.
  2. Focus on Mobile – Most searches and website visits are done via mobile. Unfortunately, most businesses are yet to truly embrace mobile within their marketing strategies. Make it a point to optimize your website content and digital assets for mobile users this year. The efforts will improve your ROI from all digital channels and will drive prospects to your website boosting traffic from search engines in the proceeds. I’m not only talking about design and loading speed, but truly optimizing the user experience for site search, commerce, form entry, navigation and general mobile usability.
  3. Make Engagement a Priority – You need to be social on social media. It’s not a soap box for you to stop by to stand on to make an announcement once in a while. It was built so that individuals around the world could connect with one another. The size of your “followers” on social media doesn’t matter if no one is paying attention. Large followings make you feel good but if there is no message for them to follow it’s unlikely your brand will make much impact. What really matters is engagement. Engagement is what earns you shares which generates leads that turns into sales and having loyal customers. You also should make it a point this year to frequently revisit your buyer personas to ensure your message stays fresh and relevant to your audience. This level of interaction is what solidifies your brand.
  4. Content – Planning your calendar and content strategy for this year should be at the top of your to-do list. If you haven’t got started yet, yesterday would be a good time. Paid ads on social media are great. They generate good leads. But, it’s equally important to learn how to create a reliable, predictable and scallable flow of traffic that converts into clients and customers so that business it stays afloat with or without it. This can only be done by producing great content. All it takes is some it takes some effort, trying out a few different tactics and consistency. If you’re willing to invest the time, you can have all the perks of a well-trafficked business and website without spending an astronomical sum on paid ads. As a business owner and content creator, it’s part of your job to deliver compelling info to your customers about your products and services. Great content, compelling headlines, back-links, optimized SEO, sales campaigns and email marketing generated excellent, reliable traffic, and sales long before the social media paid ad game was invented. It still does.
  5. Video Streaming – Video in real-time is becoming more and more popular with consumers. Many social media platform giants are all investing more money into improving their video streaming capabilities and with good reason. It offers new opportunities for content marketing as well as customer engagement. It is a format that has gained serious momentum in the last 12 months and is the future of branding. It’s a great idea to add it to your business marketing strategy this year.

In general, the more specific and strategic you can get with your social media marketing plan, the more effective you’ll be in its implementation. Whether it’s Twitter, Facebook, Pinterest or Instagram, there’s so much you can do in the way of marketing and creating new opportunities for yourself while adding tremendous value to your clients, customers and readers. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. Balance is key. Always keep your customers and audience in mind. A good business objective will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing.