7 Tips for Improving Online Sales Using Social Media

Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you aren’t using messaging apps to automate confirmations and for selling, you’re losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyse conversations about your brand and services

When it comes to participating in conversations with your customer’s social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you to understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analysing your clients’ conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content – User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC’s work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram’s) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdo at stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that isn’t highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer’s Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are usually are categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.

Social Media Marketing Tips

Today, having an excellent internet marketing strategy is often crucial to the success of any business. There are plenty of passionate people who start their own business only to eventually fail. Unfortunately, passion isn’t always enough. In order for your business to be successful, you need passion and a solid marketing strategy. In this day and age, that should include social media marketing.

Marketing 101

  • Be sure to backup all of your business information. Viruses, malware, system crashes, and other issues can wipe out your entire business in the blink of an eye.
  • Also, depending on your work environment, you may want to consider a Rackmount LCD, KVM rack, or LCD keyboard drawer in order to protect your equipment as well

Once you have the basics covered, make sure that your landing page is optimized. It is often the first impression your customers have of you and your company, and you know what they say about first impressions.

How to Optimize your Page

  • Choose a name for yourself on your social media pages and stick with it
  • Check your privacy setting and make sure that your page is accessible by everyone
  • Include your keywords in your “about me” or in other spaces on your page. These should be keywords about you but more specifically about your business
  • Add photographs which pertain to your business. Photos help grab the reader’s attention, especially on social media site
  • Add captions and descriptions to your photos which pertain to your business and will perk the reader’s attention about your products or services
  • Create discussion forums or polls in order to interact with your potential customers. You can also post things on your page which solicit a response from your customers
  • Ensure that all content you post on your page is quality
  • Post only relevant content on your page, (if you really need to play that farming game, create another personal profile to do so)
  • Post valuable, informative, discussion triggering content
  • Depending on the type of business, you may also post exclusive discounts or coupons to your page viewers

Tops site to utilize for social media marketing include

  1. Facebook – be sure to set up a business page and a personal page as well. You can reference your business page from your personal page in order to send more traffic to the business
  2. Twitter – if you are unfamiliar with this key website, now is the time to familiarize yourself. Twitter is the fastest growing online community and its marketing opportunities should never be overlooked
  3. LinkedIn – be sure that you fill out your profile completely. This site is often viewed in the business world as a bit more “professional” that general social networking pages, (such as Facebook, MySpace, and Hi5)
  4. Digg and StumbleUpon – submit all of the pages from your website to both Digg and StumbleUpon

The marketing power of social networking is vast and generally free. If you haven’t already started tapping this great resource to ensure the success of your business, there is no time like the present, so get started today.

7 Social Media Tips From Top Industry Experts

Tip #1: Host Live Facebook Events

To add great value and give your fans a different way of interacting with you, every now and then offer live chat sessions, teleseminars and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of crowdsourcing content for a book.

They used the webinar platform Linqto which enabled people to interact with them as the presenters used a webcam to take turns being on the floor. Participant interaction took place via chat.

If you don’t have that type of technical know how you can keep it simple by doing a simple Q&A session on the wall of your Facebook Page.

Tip #2: Be Willing to Help the Less Than Famous

The best way to build your personal brand is to involve other people in the process. Do your best to help others and give others credit for the awesome work they do. Though it may seem like a lot of work, in the long run it pays off. On top of that, as Erik Qualman says in his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, “It’s the right thing to do.”

Easy ways to help other people include tweeting their work and leaving great comments on their blogs.

Don’t just target your help toward top name people; they get a lot of love and attention. You’ll really stand out if you help out those who have great potential but are not yet well known.

Tip #3: Don’t Overemphasize Marketing

Remember, social media marketing is… social. Heading right into marketing without investing the proper amount of time in the social part of social media marketing is detrimental. There are certain expectations within social media, with one of the major expectations being community. “Very often these expectations do not include having marketing messages jammed down their throats,” writes Hollis Thomases in Twitter Marketing: An Hour a Day.

Tip #4: Find Out What Your Customers Want

Brian Solis, in Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web writes, “… my best advice to you is to go figure out what your opportunity is first.” He suggests using the tool Research.ly to learn more about your prospects.

Tip #5: Meet People Offline

It’s a natural tendency to go online for information and even for friendship and networking. While the Internet is a great place for these things, nothing replaces time spent face-to-face with other people.

Steve Garfield, writes in Get Seen: Online Video Secrets to Building Your Business about the importance of mingling with others in a setting where everyone is welcome.

Tip #6: Share the Knowledge of Experts With Your Readers

Find the experts in your industry and the offer to interview them about their newest product. Ask them a lot of questions that you know your audience will want to know the answers to. According to Michael Stelzner, the founder of Social Media Examiner, this is a great way to not only build a solid relationship with the expert, but to also provide content of tremendous value to your audience.

Tip #7: Be Controversial

Dean Hunt writes, “… here’s a strategy I created to ensure that your content WILL get noticed….In fact, people will do a double-take when they see your content title and will not be able to resist reading it. I call it the ‘negative slant.’ It’s very simple to do and works best with informational or how-to content.”

As an example he gives the title of a blog post he recently wrote, “How to Work Really Hard and Make No Money.” The negative spin on the title created shock value and contributed to it being a great success.

7 Social Media Tips For Your ECommerce Website

Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

1. Create Valuable Content to Share

So that you have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.

2. Start Strategic Groups for People Who May Want Your Products

On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. On the group, you can do live events showcasing the makeup, showing how to wear it and even having a shopping network such as sales.

3. Work With Influencers on Various Platforms

A really great way to use social media is to contract with influencers on platforms that your audience loves. An influencer is someone who has a following that includes your target audience. They may unbox your item, use it in their videos often, or do a review.

4. Brand Your Social Media Platforms Properly

It’s very important that you find your brand voice. Some companies that have done a really good job of developing a brand voice for their products include Penzey’s Spices, Dove, and Dominoes. You can check them out for yourself to get ideas.

5. Engage Your Audience Often

Social media is supposed to be first and foremost a social interaction. That’s why it’s called “social media”. So many businesses make the mistake of making it a one-way thing. But, you should seek a conversation with your audience so that they feel as if they know you and you feel as if you know them.

6. Follow Your Customers Too

Don’t make it all one way. Be sure to like, follow, and reciprocate with your audience depending upon the platform. If you make it only one way, it’s not very friendly and isn’t a good way to use social media platforms. On Facebook, make sure you create a business page and possibly a public persona account so that you can freely follow your customers as your public personal profile has limits.

7. Integrate Social Sharing on Your Website

Let others do some of the work for you. Make it easy for them to share products by adding social sharing to multiple platforms on your site. Ask them to share and give them incentives to share, and they will.

It’s important to select the right social media platforms where you know that your audience exists and wants to see your information. That way they’re interested, will engage with you, and will respond to the things that you post.