How To Clean Up Your Social Media Presence and Avoid The Phantoms!

Are you using Social Media as your primary marketing strategy? Well you are not alone. While this is a proven profitable method for business growth; there is a price to pay. It’s your precious time. The Phantoms of negative habits lurking in the shadows are hard at work. They do not want you to succeed.

Business who owners aren’t willing to pay a professional to do the work can get so caught up in the illusion that everyone is their friend could eventually fail. So how can you be your own Social Media Manger and still run your business with quality time?

Be aware of the Social Media addictive energy waiting to lure you into a web of chaos. This energy is an unseen Phantom pausing in the shadows to harness and bondage you into the virtual world of a fake reality.

Have you ever seen this type of post; “I have a customer waiting, I will be back shortly.” This is a typical example of how Phantoms hide in the shadows waiting to lure you to the dark thick jungle of Social Media addiction. The meaning of addiction is “the state of being enslaved to a habit or practice.”

Time is money. Are you getting paid for your time? If you feel caged in the web of Social Media; here are a few tips to help you spend less time creating the “likes and shares” and devote more time to your primary business.

Create a plan of action and stick to it. With so many Social Media platforms to choose from, you must find the platform for your market. Example if you’re selling gadgets, then LinkedIn is not the place. You will want to look other places.

Working a platform with an audience that has little to no interest in your products or services can lead to failure.

Facebook is a Social Networking platform where users post comments, share photographs, post links to news or other interesting content about anything world-wide. You can go live and build a good customer base; if you have the time.

Referral Key is a Professional National Network that connects business owners to other business owners. You can communicate with your target market easily and quickly.

Twitter is the place to find news, world events, people of influence using hash tags and photos for any topic the mind can imagine.

Reddit is a network of communities based on people’s interests. Here you can find people interested and target your market.

It’s easy to join a Social Media Platform and get lost clicking links, making comments that are not relevant to your success. Use careful thought and preparation about how to best brand yourself and your business.

Your goal to success much be your priority. Use Social Media to serve you and not enslave you.

Tips for Building a Proper Digital Presence

If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy. In this age, it is essential for a business to have a digital presence if it wishes to stay relevant. Not only does this enable a business to advertise itself on the internet, but it also offers a way to expand and grow. The question is how to build a proper digital presence?

Listed below are some great tips that you will find helpful:

1. Start with branding

You need to select an appropriate logo that can catch the eye of your potential customers as everyone wants to look at something interesting. Opt for a color theme and make sure it is a good one because you will probably use it for a long time. It is best to stick to two colors; more than two can make things messy. Typeface can also play an important role in your branding efforts. Go with something that’s a combination of modern and simple.

2. Create a website

Your website will serve as a window into the online world and every business is judged by people based on its website. Yes, you can make a website yourself as you can easily find a website template these days, but it is best to consult a professional for creating a unique and beautifully designed website. It is not just the appearance that will matter; the website should be easy to navigate, provide the necessary information and be optimized for SEO and a professional can ensure all of this.

3. Make accounts on social media networks

Every business is aware of the strength of social media these days and a business cannot ignore its importance. Nevertheless, it doesn’t mean that you must have a presence on all social media networks because there are too many and it is simply not possible to manage all. So, which ones should you choose? Bear in mind that not all social networks are suitable for every business and you should select those where your target audience is most likely to be. Make accounts on the selected networks and focus your marketing efforts there to build a presence.

4. Work on content

Building a digital presence involves allocating some resources into creating content for your website, social media posts and also a blog. Coming up with content that’s related to your brand and industry can help you in building credibility online. You can become an authority and a source of information people refer to, which is incredibly helpful as it boosts your traffic and improves your SEO.

If you look at the tips, you will notice that they all emphasize on presentation and design because you have to pull the customer to you in order to have a useful digital presence.