Online Reputation Management Tips For Small Businesses

Almost every business irrespective of its location has an issue with a customer. This situation should be dealt quickly and amicably. Otherwise, it may end up with the customer posting in a public forum. The agitated customer may feel that they need to issue a warning to people about your business. News can travel faster now in this age of the internet. Negative words can have an adverse impact on your business. However, if you have prepared to handle online criticism of your company, then you may be able to tackle effectively and minimize the financial impact. Let us discuss some tips for your online reputation management.

Create a presence on media sites

Your company should be present on some social media platforms. However, if you are in a highly competitive market, you may need to be active on some other social media sites as well. There are numerous such sites available and some of them specific to your business. For many high-tech companies, integration with LinkedIn may be helpful.

Strengthen your influence on social media accounts

You need to increase your influence on the various social media accounts. Just having a Facebook, Twitter and Google+ account is not sufficient. Building your audience for them is important too. You can make your social media accounts to interact with your customers. If someone starts to post negative things about your business, then these accounts should be strong enough to outrank these negative postings.

Consider your brands

You may require building social profiles for your product names and brands. Develop contents to rank for those names. Maybe to reserve each brand name, you may need to develop web pages, websites and social media profiles.

Protect individuals associated with the company

A solid reputation management strategy is essential for the founders, owners, and executives who are distinctive. Very often, customers search by names for doctors, dentists, lawyers, so it is necessary to protect these individuals associated with the business.

Implement authorship

You can implement authorship as a marketing strategy. This is helpful for businesses where owners are closely related to the identity of the business. The author tag is associated with individuals and not a business page.

Blog

Blogging not only helps in improving site’s rankings on good keywords, but for reputation purposes, it ranks for your name, and you can respond to any assertions made about your organization.

Do not be inflexible

When you are responding to negative reviews, you may want to give your process a serious thought. It is worth investigating whether there may be some weaknesses that need to be addressed. Especially if you have been receiving negative feedback frequently about a particular thing, then you should come up with a solution without going into any conflict with the customers.

Conclusion

Investing in proactive online reputation management services is a good decision by small businesses in the long run, especially if such a crisis crops up. If you do not have time to handle this or you do not how to tackle this, have someone handle it for you.

5 Incredibly Useful Handmade Men’s Jewelry Tips for Small Business

Setting up a small business is fraught with risks because the incubation period is long and survival is difficult in a market that is competitive in the extreme. One can invest a lot and get very little in return when one ventures into business or even end up losing everything.

Choose the right product:

If one takes a look at the fashion world, there are low-value accessories produced in bulk and sold at throwaway prices. Then there are handcrafted products that command premium prices and always draw a select clientele. Choosing the right such handcrafted product with a unique appeal is the starting point for a small business. It should cost less but must have million dollar looks. One such product in the handmade men’s jewelry category is metal bracelets made of niobium, silver, copper and gold wires, twisted together and hammered into shapes that appeal to man’s intrinsic macho nature. Tie up with a maker of handcrafted men’s accessories and you have a source.

Brand it:

Launch your range of branded handcrafted jewelry for men online and create a website as well as list products on popular portals. It is important to give a nice sounding brand name and think up some unique properties that will set it apart and make it look desirable for men who wish to stand out from the crowd. Handcrafted men’s bracelets made of niobium, gold, silver and copper wires twisted and hammered into shape, each one unique, are ideal for high-value branding.

Price it right:

One advice people usually get is to price a product low so it can be competitive. It works differently in the world of handcrafted fashion accessories for men such as handcrafted jewelry where the value goes up in proportion to the perceived uniqueness of the product, its rarity and that it is chosen by a few. It is a logical thought that if a product is priced high there must be something special about it. Support it by creating hype about the product.

Sell it:

It is worthwhile exploring all possible avenues to sell handcrafted jewelry for men and this means offline as well as online.

Create a buzz:

Leverage the power of social media to create a buzz about personalized jewelry for men and it is sure to get results. People become promoters when you use strategies such as offering freebies should someone’s efforts result in a sale. For instance, one can get someone to wear the jewelry and leave a feedback on the impression it created and the change it made in his life.

Selling niche products can be exciting and challenging. It can also be rewarding. Instead of selling in bulk at low margins, one sells low quantities but makes a good profit. The only thing to keep in mind is to source the right handcrafted jewelry for men and use one’s ingenuity to promote it as one’s own creation.

Sales Tips for Small Business Owners

Small businesses are a source of livelihood for many and they contribute to economic growth of every nation. Small business owners range from work at home moms to individuals running small shops and sales is key to the success of these small enterprises.

Typically every small business owner is a sales person and this is because they know their business and products better than anyone else. Here are some sales tips for small business owners.

• Use of social media networks

We live in a digital age and social media networks are the way to go. Social media as a platform has millions of active users across the world at any given time. This makes it the best platform for marketing your business or products. To add to this it is also cheap compared to the contemporary marketing or advertising ways. Social media allows a large number of people to interact with what you are selling and you can create a presence on social media by creating a fan page and posting business related articles that interest your audience.

• Good relations with customers

In every business you will have some top buyers, those who buy your products or services from time to time and you cannot afford to lose such customers. The only way to keep them is by maintain a good customer relationship with them. Maintaining a good relationship with customers is one of the top sales tips used by many small business owners. You can maintain a good relationship with your clients by giving them after sale support. There are many businesses that sell their products and forget about the customers who bought from them. Most of such businesses are never there to listen to complaints from customers. When you give after sales support to your customers, you stand out and increase your chances of making more sales from return customers.

You can also improve customer relations by giving discount coupons. The world economy is not so good and many people are looking for discounts as a way of minimizing their expenditures. Discount coupons attract many customers to buy products or services from your business. You may opt to give discounts to return customers of customers who purchase in bulk.

• Confidence and product knowledge

Clients want to know about your product before they commit to buying it. This means that as a small business owner you need to have good knowledge about your product. You should be able to answer all the questions asked by your customers confidently.

Consistency is very important in sales and with the above tips you are assured of improved sales and growth of your small business.

5 Best Social Media Marketing Tips for Small Businesses

Whether you have a small business or a startup, you cannot disagree with the fact that social media is an essential part of marketing strategy. Anything going wrong on social media can have a negative impact on your business. Here, we’re presenting the five best ways through which you can make your social media marketing strategy work:-

Proper Planning

Many small business owners think social media marketing is simply creating an account and sharing regular updates. However, when they don’t get any positive response, they give up straight away thinking that social media doesn’t work. Conversely, the reality is that they did not make a real plan.

Social Time Scheduling

In social media marketing, the time and the frequency chosen for posting are important. You will have to keep a close eye on the latest ongoing trends that are pertinent to your business. Regular interaction and having conversations with your clients is essential.

Clients’ Engagement

You are required to focus on regular engagement with your clients. A small business owner can engage with clients by promoting their updates, and sharing their views. You are required to reply to their queries, asking them questions, and asking them for their opinions.

Content is Real King

Writing and sharing interesting content with your audience and potential customers should be your main concern. It can play an important role in getting your message across. A great content will attract visitors organically, and they will regain in touch with your business.

Have Some Excitement

Your social channels should be practical as well as they also need to be appropriate. Everyone loves to express amusement, so make time to keep your audience by posting jokes or fun images. Focus on your target, post relevant updates, and keep up pace with the newest trends going in the market.

Some of the social media marketing strategies involve:-

Facebook Marketing: Facebook had whopping billions of monthly active users. You need to be taking full benefit of this most popular social network. We’re here to help with forward-thinking social media strategies including content creation and promotional contests related to your business.

Twitter Marketing: Twitter has become a great place for businesses to connect with customers. Most of the users are more likely to procure a brand followed by them on Twitter, there’s no better place to get started now!

LinkedIn Marketing: LinkedIn is the largest professional network in the world. In the event you’re looking to establish your brand, don’t forget LinkedIn out of your marketing strategy.

YouTube Marketing: YouTube has maintained its position as the top video sharing website in the world, and with over billion hours of video watched every month. In the event, you have commercials, ‘about us’ videos, etc., YouTube is the main property for getting your videos found.