6 Effective Digital Marketing Tips for Interior Designers

Gone are the days when people used to explore magazines or books to get inspiration for interior design.

The internet has become the main source to get ideas on any topic. As business owners, that means potential customers are browsing Google daily to get inspirations for interior design.

When growing an interior design business, the first question you should ask is, “How do we reach clients and introduce them to our interior design services?” The best way is digital marketing. Digital marketing alone can offer your interior design business a lot of benefits. It can help display your work, meet potential clients, attract new visitors, and get more business leads all at once. The only challenge is to ensure that the digital marketing strategy you’re using is effective enough to achieve and optimize all these things together.

Here are some digital marketing essentials you should use in 2018 to maintain your lead flow and get profit. A strong digital presence takes a lot of effort and time to develop, but these online marketing strategies will provide instant positive results. Have a look at these interior designer marketing strategies:

Build an effective website:

In digital marketing, there is a range of marketing channels but the first point of interaction between a business and a lead is a functional website. This is where people go to learn more about your business and who you are. Your website is an introduction to your services and a showcase of your work. It’s also the spot for visitors to reach and find you when they are looking for the services you provide. Remember, your portfolio is an important part of your business website. Make sure to add some professional images showcasing your greatest works. Try using infographics for better explanations. An impressive website helps you turn your awesome business ideas into a successful brand.

Start blogging:

Blogging is one of the best ways to share your expertise and talent. Start blogging and update your blog once or twice every week for optimal results. You can write anything on your blog you want to write. You can write about your services, share past projects or case studies or simply tips on home decoration. Be professional and post only meaningful things. Make sure your audience realizes how highly experienced you are in your field through your content.

Use social media:

If you don’t have a business account on social media, go and create one now! Account creation on social media is completely free and a great way to stay connected with your target audience and leads. Upload your best project photos to Instagram and Facebook with interesting content to grab your followers’ attention. Post photos of your current projects with catchy taglines. If your followers find your posts attractive, they might share them with their followers too! Pinterest isn’t a social media platform, but it’s a great spot for interior designers to be found. Create boards with photos of well-designed homes and rooms including your past and current projects.

Utilize the power of video:

Incorporating video into your marketing plan is ranking high in strategy these days. One major benefit of using video is that they rank high in search engine results on their own without you having to put much effort in optimization. Try to improve the appeal of your brand portfolio with creative videos. Make an introductory video which explains your approach and tactics to; interior design and share it on YouTube!

Try to display your work or designs through visual mediums and enhance your overall visibility and profile. If you want, you can share these videos on social media platforms or use them into your blog posts to enhance your SEO (Social Engine Optimization) and drive more and more traffic to your business website.

SEO for your interior design business:

One of the most impressive ways to improve your business presence over the web is by utilizing SEO. Start your research for relevant keywords and optimize your interior design website with the best keywords for your business. When it comes to ranking for interior design, there are two major keywords used by people in research. They are ‘interior designer’ and ‘interior decorator’. But, if you’re promoting your brand in a major city, try using ‘interior designer Los Angeles’ for example to rank higher in your area. Don’t forget to mention your niche or specialty. Maybe it’s Coastal Cottage style or Modern Industrial. Whatever it might be, showcase your work and use those keywords! Build single pages so that people come to know your expertise and find your specializations easily.

Maintain your reputation:

There is no doubt that the most influential marketing content for your business is created by your clientele, not you. Online reviews given by your clients work as an honest assessment of your efforts and past projects. Plus, these reviews make a great impact on hiring decisions. Three main things you should focus on:

Every project you undertake has lasting repercussions on your business reputation and marketing efforts. To get great reviews, delight your customers with your quality work. If anything goes wrong, you will get low reviews which impact your marketing.

Always be proactive to get positive reviews from your happy customers. Make efforts and ask all your happy clients to leave good comments.

Monitor all comments about your brand on social media or other platforms to attract visitors.

These are some effective digital marketing tips for interior designers. Use these strategies and make your way to improve your ranking on search engine results and get great benefits for your interior design business!

5 Ways Improve Art Marketing Using the Power of Social Media

Social Media is a fundamental shift in the way we all communicate. It is not a fad, yet many artists and galleries are still intimidated and puzzled at the idea of joining in on the Social Media Revolution. Learn these 5 ways to harness the power of Social Media and improve your art marketing.

1. Build Your Brand:

What is branding? The American Marketing Association (AMA) defines a brand as: “A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller of group of sellers and the differentiate them from those other sellers.”

  • Social Media is the quickest way to build brand identity for you and your art business.
  • Solid brand identity differentiates you from the pack.
  • A strong brand is invaluable and serves to communicate credibility to your prospective customers and collectors.
  • Use Twitter, Facebook and YouTube for building your brand by posting images of your art, tutorials and recent blog posts.

2. Networking:

  • Your are not alone! Being an artist is a solitary occupation, but with social networking.
  • Reach beyond your niche art market and attract new customers.
  • Get instant feedback or a critique on your latest painting or blog post.
  • Learn from other artists and business leaders.
  • Gain inspiration from others.
  • Become more business savvy.
  • Facebook is a great way to make ‘real connections’ within my art niche marketplace. Twitter quickly and easily reaches beyond the art niche. I have sold my art using Twitter.

3. Keep Your Finger on the Pulse:

  • Artists are the movers and shakers of the world and need to stay informed.
  • Artists should follow new trends in design, decorating, fashion and technology and how it influences your art and sales.
  • In this challenging economy, being a successful artist not only consists of creating great art, but also creating a strong business.

4. Marketing:

  • If you don’t have a website you are invisible. A website is a must, a blog even better.
  • It’s time for artists to “Think Outside the Frame” about art marketing!
  • SM is already changing the rules of the marketplace.
  • Use YouTube to share videos of your latest art tutorial or artwork. This builds brand recognition and drives traffic to your website or blog.YouTube is the #2 largest search engine in the world after Google!

5. Don’t be a Dinosaur:

  • Artists and galleries must evolve to stay competitive.It is clear that those artists and galleries who do not join in will most likely go the way of print media.
  • Now is the time of natural selection and survival of the fittest.
  • Jump in even if you don’t yet understand it!

Automate Lead Generation Using Social Media – A Few Tips That Will Help

The automation associated with any aspect of home business is a wonderful thing. It allows us the time to focus on other areas of marketing without having to work around the clock. It also gives us more freedom to learn new things that will help us grow our business. When your time is better managed and your days are better organized you’ll see that you accomplish more than you did when your business wasn’t running on autopilot.

There are some more popular marketing techniques out there that run as an automated system. Something like PPC (pay-per-click) can easily be set up so that your ad runs consistently without having to do a thing. It can be a great option for some, as long as you have enough money to keep the operation going. But today we’re not talking about PPC. We’re talking about the extremely low cost option of social media.

The great thing about social media is that it cost nearly nothing to operate. A little extra time and effort can go a long way with this marketing method. It can also be extremely effective given you’re doing it correctly. A free option to help automate your social media can be found through Social Oomph. This is software that will give you the ability to enter posts and have them distributed at certain times of the day. It saves the trouble of having to login and post something every hour or so. Though it may take a little bit of time to set up the reward is well worth it.

The automation of the system is really through the ads, content, or any other posts you put out there. To truly run this on autopilot and generate leads you have to make sure you’re putting out the correct content. There is much more to it than just posting an ad that tries to sell something. You need to mix it up by also posting quotes, videos, and links to other articles found on various sites including this one. Quotes are great because everyone loves a good quote. It can easily add something to their experience when they see your information. It’s also something that they can take and reuse. Make sure the content adds value and gives the reader something to learn. It can also be interesting or even something funny mixed in between.

When you do post links, remember to shorten them. You can use a site like the bit.ly to help you do that. The great thing with this site is not only does it shorten your links, but it will also provide you with feedback on how many visits or clicks you’ve had for that specific link. If not many people are clicking a particular ad, then you know it’s not working. Be careful not to go overboard with ads. A general rule of thumb is to keep your ads at about a 4 to 1 or 5 to 1 ratio. No one likes to be bombarded with advertisements. Doing so will cause you to lose people.

Once you get everything together to be posted, be sure to add tracking codes to your ads. Without them you won’t be up to see where your traffic is coming from. If you don’t know where your traffic is coming from it can make it difficult to fine-tune your marketing campaigns.

When you’re starting out make sure you go slowly. Having patience is your biggest asset. Moving too quickly will have a negative impact on your business. Put up a few posts a day and gradually increase. You can set yourself up for weeks of posting in a very short amount of time. Be careful not to make it repetitive though. People don’t want to read the same set of posts every couple hours. The last thing you would want to do is ruin a lead generation technique that doesn’t cost you anything.

News Media Interviews – 7 Tips on How to Prepare For Mainstream News and Feature Media Interviews

Today, many business people are focused on social media, new media and on-line media. While these efforts are important and necessary for marketing, traditional media outlets are still important and can play a major role in your business success.

So, the question is, “Will you be ready when Oprah or Donny Duetsch from The Big Idea calls?”

You will be if you prepare now. Following are 7 tips for conducting successful media interviews:

  1. Define your agenda: decide what you want the audience to do. Buy your services? Attend your event? Support your cause?
  2. Know your story: to effectively assert your agenda, you must deliver your message confidently, calmly and concisely. You are the expert on your topic. Stay focused on your agenda during the interview.
  3. Develop key talking points with supporting proof points: prepare three key points you wish to make during the interview. Then support each talking point with three points that offer tangible proof including stories, case studies, and other examples.
  4. Know the interviewer and the media outlet: before agreeing to an interview, do your due diligence. Research the media outlet and the interviewer. A quick Google search will give you an idea of what to expect and how to best prepare for the interview.
  5. Prepare the interviewer: reporters are very busy and anything you can do to help them is greatly appreciated. To this end, provide background information as well as sample questions on your topic. You will often find that they will use these exact questions.
  6. Anticipate questions and controversy: Your preparation is not complete without anticipating questions and controversies that could arise in the interview. Create a list of all anticipated questions. Then answer each question. Be sure to include the ones that could be asked – remember; “if you dread it, you’ll probably get it.”
  7. Practice, practice, practice: nothing takes the place of practice. It alleviates pre-interview panic and post-interview remorse. To hone message points and to prepare for actual interview questions, even the most polished spokespeople find there is simply no substitute for practicing out loud. Better still, role play with a buddy or coach. Are your answers coming across? Are they concise? Are they believable or do they need more support?

Follow these tips and you will master mainstream media opportunities. And, who would not want to be interviewed on the Today Show?