How to Promote Your Business Using Social Media Tools

Business promotion can be done in a very quick manner through social media tools. Presently, it is the fastest way to reach customers as most people are regular internet users. Social media tools are not as expensive and cumbersome as the traditional marketing methods. Before hiring a social media company, you need to establish your marketing requirements. There are numerous social-media options and a prestigious company dealing with this would advise you to use a proper combination so that the maximum number of people can know about your services. For instance, you can get a streaming video uploaded on a commonly visited website or post a link on a social communication platform. In addition to that, you can post a video link on your company website instead of promoting the video directly.

It is very important hire a marketing company because you cannot market your products online on your own. Such companies are aware of the tips and tweaks which can increase the online visitors of your websites and the customers of your services. Hence, getting professional help can make lot of difference.

You should select the social-media tools according to the nature of your products and services. For instance, if your company deals in electronic gadgets and you need to promote a new portable hard drive through social network media, you need to upload a video on one of the streaming websites. In this way, your users would be able to understand the functionality of this gadget. It is hard to understand how an electronic appliance works by reading text. Hence, using a video for promotional purposes would be an impressive practice which has a lot of positive impact on any campaign.

On the other hand, if you are providing educational services, creating a video for marketing purposes would not help a lot. Instead, a social-media company would advise you to upload information regarding your services on a social community website and post the related links along with it. Thus, the social-media options vary from one business to the other. As an entrepreneur, you need to analyze the promotional requirements of your business and take steps accordingly. Social-media is much faster as compared to all the other marketing methods. Along with that it is one of the interesting options as well. Most people are regular users of social community platforms as it is one of the best ways to get in touch with known people.

How To Clean Up Your Social Media Presence and Avoid The Phantoms!

Are you using Social Media as your primary marketing strategy? Well you are not alone. While this is a proven profitable method for business growth; there is a price to pay. It’s your precious time. The Phantoms of negative habits lurking in the shadows are hard at work. They do not want you to succeed.

Business who owners aren’t willing to pay a professional to do the work can get so caught up in the illusion that everyone is their friend could eventually fail. So how can you be your own Social Media Manger and still run your business with quality time?

Be aware of the Social Media addictive energy waiting to lure you into a web of chaos. This energy is an unseen Phantom pausing in the shadows to harness and bondage you into the virtual world of a fake reality.

Have you ever seen this type of post; “I have a customer waiting, I will be back shortly.” This is a typical example of how Phantoms hide in the shadows waiting to lure you to the dark thick jungle of Social Media addiction. The meaning of addiction is “the state of being enslaved to a habit or practice.”

Time is money. Are you getting paid for your time? If you feel caged in the web of Social Media; here are a few tips to help you spend less time creating the “likes and shares” and devote more time to your primary business.

Create a plan of action and stick to it. With so many Social Media platforms to choose from, you must find the platform for your market. Example if you’re selling gadgets, then LinkedIn is not the place. You will want to look other places.

Working a platform with an audience that has little to no interest in your products or services can lead to failure.

Facebook is a Social Networking platform where users post comments, share photographs, post links to news or other interesting content about anything world-wide. You can go live and build a good customer base; if you have the time.

Referral Key is a Professional National Network that connects business owners to other business owners. You can communicate with your target market easily and quickly.

Twitter is the place to find news, world events, people of influence using hash tags and photos for any topic the mind can imagine.

Reddit is a network of communities based on people’s interests. Here you can find people interested and target your market.

It’s easy to join a Social Media Platform and get lost clicking links, making comments that are not relevant to your success. Use careful thought and preparation about how to best brand yourself and your business.

Your goal to success much be your priority. Use Social Media to serve you and not enslave you.

5 Ways Improve Art Marketing Using the Power of Social Media

Social Media is a fundamental shift in the way we all communicate. It is not a fad, yet many artists and galleries are still intimidated and puzzled at the idea of joining in on the Social Media Revolution. Learn these 5 ways to harness the power of Social Media and improve your art marketing.

1. Build Your Brand:

What is branding? The American Marketing Association (AMA) defines a brand as: “A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller of group of sellers and the differentiate them from those other sellers.”

  • Social Media is the quickest way to build brand identity for you and your art business.
  • Solid brand identity differentiates you from the pack.
  • A strong brand is invaluable and serves to communicate credibility to your prospective customers and collectors.
  • Use Twitter, Facebook and YouTube for building your brand by posting images of your art, tutorials and recent blog posts.

2. Networking:

  • Your are not alone! Being an artist is a solitary occupation, but with social networking.
  • Reach beyond your niche art market and attract new customers.
  • Get instant feedback or a critique on your latest painting or blog post.
  • Learn from other artists and business leaders.
  • Gain inspiration from others.
  • Become more business savvy.
  • Facebook is a great way to make ‘real connections’ within my art niche marketplace. Twitter quickly and easily reaches beyond the art niche. I have sold my art using Twitter.

3. Keep Your Finger on the Pulse:

  • Artists are the movers and shakers of the world and need to stay informed.
  • Artists should follow new trends in design, decorating, fashion and technology and how it influences your art and sales.
  • In this challenging economy, being a successful artist not only consists of creating great art, but also creating a strong business.

4. Marketing:

  • If you don’t have a website you are invisible. A website is a must, a blog even better.
  • It’s time for artists to “Think Outside the Frame” about art marketing!
  • SM is already changing the rules of the marketplace.
  • Use YouTube to share videos of your latest art tutorial or artwork. This builds brand recognition and drives traffic to your website or blog.YouTube is the #2 largest search engine in the world after Google!

5. Don’t be a Dinosaur:

  • Artists and galleries must evolve to stay competitive.It is clear that those artists and galleries who do not join in will most likely go the way of print media.
  • Now is the time of natural selection and survival of the fittest.
  • Jump in even if you don’t yet understand it!

Automate Lead Generation Using Social Media – A Few Tips That Will Help

The automation associated with any aspect of home business is a wonderful thing. It allows us the time to focus on other areas of marketing without having to work around the clock. It also gives us more freedom to learn new things that will help us grow our business. When your time is better managed and your days are better organized you’ll see that you accomplish more than you did when your business wasn’t running on autopilot.

There are some more popular marketing techniques out there that run as an automated system. Something like PPC (pay-per-click) can easily be set up so that your ad runs consistently without having to do a thing. It can be a great option for some, as long as you have enough money to keep the operation going. But today we’re not talking about PPC. We’re talking about the extremely low cost option of social media.

The great thing about social media is that it cost nearly nothing to operate. A little extra time and effort can go a long way with this marketing method. It can also be extremely effective given you’re doing it correctly. A free option to help automate your social media can be found through Social Oomph. This is software that will give you the ability to enter posts and have them distributed at certain times of the day. It saves the trouble of having to login and post something every hour or so. Though it may take a little bit of time to set up the reward is well worth it.

The automation of the system is really through the ads, content, or any other posts you put out there. To truly run this on autopilot and generate leads you have to make sure you’re putting out the correct content. There is much more to it than just posting an ad that tries to sell something. You need to mix it up by also posting quotes, videos, and links to other articles found on various sites including this one. Quotes are great because everyone loves a good quote. It can easily add something to their experience when they see your information. It’s also something that they can take and reuse. Make sure the content adds value and gives the reader something to learn. It can also be interesting or even something funny mixed in between.

When you do post links, remember to shorten them. You can use a site like the bit.ly to help you do that. The great thing with this site is not only does it shorten your links, but it will also provide you with feedback on how many visits or clicks you’ve had for that specific link. If not many people are clicking a particular ad, then you know it’s not working. Be careful not to go overboard with ads. A general rule of thumb is to keep your ads at about a 4 to 1 or 5 to 1 ratio. No one likes to be bombarded with advertisements. Doing so will cause you to lose people.

Once you get everything together to be posted, be sure to add tracking codes to your ads. Without them you won’t be up to see where your traffic is coming from. If you don’t know where your traffic is coming from it can make it difficult to fine-tune your marketing campaigns.

When you’re starting out make sure you go slowly. Having patience is your biggest asset. Moving too quickly will have a negative impact on your business. Put up a few posts a day and gradually increase. You can set yourself up for weeks of posting in a very short amount of time. Be careful not to make it repetitive though. People don’t want to read the same set of posts every couple hours. The last thing you would want to do is ruin a lead generation technique that doesn’t cost you anything.