Top 4 Tips to Increase Your Social Shares

Social signals have been in the spotlight since 2010, when Search Engine Land’s Danny Sullivan first blogged about them. Shortly thereafter, Steve Cutts confirmed in a video that Google does consider these signals.

This should come as no surprise. Social signals, like backlinks, provide an objective vote of confidence for a specific page or resource. It’s unlikely that social signals have surpassed backlinks in importance, but one thing is clear: it’s no longer safe to ignore them.

There a few social signals in particular that you should monitor: Facebook likes to your pages and groups, Twitter followers associated with your brand, tweets that mention your brand, Google+ Circles, and +1s.

These will change over time as social networks come and go, but as a general rule of thumb, you want a strong presence on all of the major social sites.

Much has been made of the fact that social media sites use the “nofollow” attribute, but Google still counts these when it comes to tracking social status. In other words, a social share is still an endorsement even if it does not directly affect SEO.

Think of it this way: a brand with lots of social media shares is likely to have strong brand loyalty. This is something of a “chicken and the egg” scenario in which a brand with mediocre SEO but with a strong social following can still rank.

The reasoning behind this is that a brand with a large following will have good conversion rates, repeat customers, positive reviews and referrals. These factors indicate that the brand’s SEO will improve over time, and so Google may give them the benefit of the doubt for a while.

There are things you can do right now to cultivate social signals.

Start a Company Blog

A company blog is essential to your success. A blog provides you a great reason to create regular, unique content, and it allows you to interact with your fans on a day-to-day basis.

Additionally, a company blog gives you a space from which you can tell your own story. This is essential in the event that you’re hit with a negative SEO or smear campaign. Naturally, it’s also great for SEO in its own right.

You can use Facebook’s comments API to connect your blog directly so that comments on your blog will appear on the social network as well. This is a cinch to set up if you use WordPress.

Create Social Media Pages

As mentioned, you should have social media pages on all of the major sites, but you should also create pages on specialized sites like LinkedIn, Pinterest, and YouTube.

These more niche sites will help increase your Web surface area, so to speak, and they will build brand credibility. If your budget allows for it, you may want to hire a social media manager to administer these accounts for you.

Integrate

You should strive to share data from one network to another as much as possible. For instance, don’t just share images on Pinterest; share them on Facebook as well. Twitter is great for sharing information, but don’t hold back from your LinkedIn groups either.

Interact with Influencers

Finally, one of the most important things you can do right now is to find out who the influencers are in your niche. Contact them on Twitter and begin a relationship.

Don’t blatantly market your articles to them. Introduce yourself, and let them know why your content is unique and valuable, but leave it at that. Don’t be afraid to share their content; they may return the favor.

Staying current on the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Social Media for Business (1) – Top 3 SMM Time Management Tips

I don’t need to tell you how effective involvement in social media is essential for your business growth but effective here is a keyword. Social websites are not called social for no reason: they are friendly in nature. To succeed in SMM, you need to focus on building relationships and avoid the sales pitch or at least make it subtle.

It goes without saying that the process can be time-consuming especially with the avalanche of social media options out there. So, how can you leverage SMM without investing too much time into it? Here are some tips to help you out.

Tip 1: Go for cost effective delegation that yields proven results

I often feel that doubling or tripling the number of my page fans/friends on Facebook is both time-consuming and boring until I was browsing a freelancing site and found this interesting job post:” I am looking for someone to add friends to my Facebook account from a certain city. I’m looking to have 3000 friends added from certain area.”

Guess what, the employer offered $15 for this job and there many candidates were lined up. The beauty of hiring freelancers to do the “donkey work” on your behalf is that you save your precious time for what really matters plus there is no risk involved here since you only pay for results. In fact, I would recommend that you browse job postings in some freelancing sites to get more ideas for time-saving tasks that you can delegate. A good place to check is oDesk because they have category for SMM jobs.

In addition, if writing is not your cup of tea, it is worthwhile to hire a SEO copywriter to take care of your blog content because if your blog didn’t standout to your niche market, others will and you certainly don’t want that.

Also, hiring a professional to do few short yet excellent video presentations about your business to be published on YouTube and your own site is definitely an investment in place.

Time is money. Sometimes”buying” some of your precious time for few bucks can be a sound decision. And if you take the freelancing sites route, you will always end up with a good deal.

Tip 2: Be Selective

You need to be very selective and choose the best social media sites that are in line with your business goals. In doing so, think quality versus quantity. In other words, it is better to have quality profiles in 3 social sites and take the time to create a powerful presence there than just creating profiles in 1000 sites that you probably wouldn’t visit again! As a minimum, you need to go for Twitter, Facebook plus your own blog. And hey, YouTube is a fantastic visibility magnet so keep it in mind! Later on, you may also add LinkedIn to the mix.

Tip 3: Leverage Technology

There are so many free tools available online that helps you preschedule your social media posts, the most popular of which is ping.fm. You can dedicate 2 hours per week for prescheduling your posts and that’s it!

Having said that, it is important to realize that these automatic tools only take care of the “broadcasting” side of social media on your behalf. You still need to be effectively present in some carefully selected social media sites in order to answer questions, interact, and build relationships with your niche market. Good luck!

7 Social Media Tips From Top Industry Experts

Tip #1: Host Live Facebook Events

To add great value and give your fans a different way of interacting with you, every now and then offer live chat sessions, teleseminars and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of crowdsourcing content for a book.

They used the webinar platform Linqto which enabled people to interact with them as the presenters used a webcam to take turns being on the floor. Participant interaction took place via chat.

If you don’t have that type of technical know how you can keep it simple by doing a simple Q&A session on the wall of your Facebook Page.

Tip #2: Be Willing to Help the Less Than Famous

The best way to build your personal brand is to involve other people in the process. Do your best to help others and give others credit for the awesome work they do. Though it may seem like a lot of work, in the long run it pays off. On top of that, as Erik Qualman says in his book Socialnomics: How Social Media Transforms the Way We Live and Do Business, “It’s the right thing to do.”

Easy ways to help other people include tweeting their work and leaving great comments on their blogs.

Don’t just target your help toward top name people; they get a lot of love and attention. You’ll really stand out if you help out those who have great potential but are not yet well known.

Tip #3: Don’t Overemphasize Marketing

Remember, social media marketing is… social. Heading right into marketing without investing the proper amount of time in the social part of social media marketing is detrimental. There are certain expectations within social media, with one of the major expectations being community. “Very often these expectations do not include having marketing messages jammed down their throats,” writes Hollis Thomases in Twitter Marketing: An Hour a Day.

Tip #4: Find Out What Your Customers Want

Brian Solis, in Engage: The Complete Guide to Building, Cultivating and Measuring Success in the Social Web writes, “… my best advice to you is to go figure out what your opportunity is first.” He suggests using the tool Research.ly to learn more about your prospects.

Tip #5: Meet People Offline

It’s a natural tendency to go online for information and even for friendship and networking. While the Internet is a great place for these things, nothing replaces time spent face-to-face with other people.

Steve Garfield, writes in Get Seen: Online Video Secrets to Building Your Business about the importance of mingling with others in a setting where everyone is welcome.

Tip #6: Share the Knowledge of Experts With Your Readers

Find the experts in your industry and the offer to interview them about their newest product. Ask them a lot of questions that you know your audience will want to know the answers to. According to Michael Stelzner, the founder of Social Media Examiner, this is a great way to not only build a solid relationship with the expert, but to also provide content of tremendous value to your audience.

Tip #7: Be Controversial

Dean Hunt writes, “… here’s a strategy I created to ensure that your content WILL get noticed….In fact, people will do a double-take when they see your content title and will not be able to resist reading it. I call it the ‘negative slant.’ It’s very simple to do and works best with informational or how-to content.”

As an example he gives the title of a blog post he recently wrote, “How to Work Really Hard and Make No Money.” The negative spin on the title created shock value and contributed to it being a great success.

Top 5 Social Media Marketing Tips for Businesses

Whether you have a startup or you inherit one, you cannot deny the fact that social media will now be an essential part of your marketing strategy.

However, it is very easy to go wrong on social media, and this can have a negative impact on your brand. So, we’re going to give you a quick rundown of the top five ways through which you can make your strategy work.

Here are 5 things that businesses can implement to maximize the effectiveness of their social media campaigns:

  1. Plan Your Social Media Marketing Strategies

Many business owners think social media marketing basically means creating a new account and sharing a couple of updates. They apply the same theory on multiple social media channels and expect the same results. They think – “If you build it, they will come!” When they don’t get any foothold, they give up instantly thinking that social media doesn’t work. However, the harsh reality is that they did not formulate a real plan.

  1. Schedule Your Social Time

Stability is the name of the game when it comes to social media marketing. The time and the frequency chosen for posting are crucial. You will have to keep an eagle’s eye on the current trends and alerts that are relevant to your business, and keep a track of what your customers are doing and saying. Interacting regularly and having conversations with your customers is necessary. Rule of thumb: Allocate at least two hours a week to every social networking site you are present on!

  1. Engage With Your Customers

Focus on connecting and engaging with your customers. A business can engage with customers and prospects by promoting their updates, sharing what they are saying, mentioning them frequently, replying to their questions, asking them questions, inviting them to events, asking them for feedback or sending them a direct message. Frequently engaging with customers and regularly promoting what they share ultimately leads to more customer satisfaction and higher sales.

  1. Content is Still King

Writing and sharing high-quality content with your audience and prospective customers should be one of your priorities because of the key role it can play in how you communicate with your readers and get your message across. A great write-up will attract people organically, and they will hang around much longer.

  1. Be Fun

Last but not the least – your social channels should be useful; however, they also need to be relevant. Everyone loves to laugh and bond; so make time to engage your audience by playing with words or through jokes or fun images.

There is so much information available online; hence, hearing an advice from true and renowned expert will take you in the right direction. Focus on your goals, create high-quality content and keep up pace with the latest trends.